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CES: Just because you can, does not mean you should

The annual pilgramage to CES this year created quite an impression. The big themes were relentless connectivity and tracking, the concept of the …

Ad IDs Kill The Cookie. What Then?

<i>"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

AdTech

Augmented-reality contact lenses to be human-ready at CES

While Google works to bring a polished Glass device to market, wearables startup Innovega is taking head-mounted displays a step further: contact lenses that interact with full HD glasses.<p>Anyone who has ever dreamed up a sci-fi future in which neon interfaces float in front of us and information …

Augmented Reality

The big business of bro media

Once upon a time, brands such as Esquire, GQ and Maxim pulled considerable weight among affluent 18- to 30-year-old males, as well as those …

Advertising Industry

How Netflix Reverse Engineered Hollywood

To understand how people look for movies, the video service created 76,897 micro-genres. We took the genre descriptions, broke them down to their key words, … and built our own new-genre generator.<p>If you use Netflix, you've probably wondered about the specific genres that it suggests to you. Some …

The science of why the moon is better in winter, explained by MinutePhysics, who have previously illuminated why the color pink doesn’t…

The science of why the moon is better in winter, explained by MinutePhysics, who have previously illuminated why the color pink doesn’t exist, why the past is different from the future, why it’s dark at night, and how big the universe really is

Why Your Marketing Isn't Producing an ROI

What do CMOs and CEOs from Kansas to Kuala Lumpur have in common? They all want to discuss marketing ROI. What does it look like? How do we measure it? How in the world do we achieve it; and why is it so elusive for some? After working with hundreds of clients, and analyzing thousands of campaigns, …

Let's Move Beyond The Content Marketing Hype - W2O Group

If one thing needs to happen in 2014, it’s that <b>brands must get content right</b>. Content is the lifeline into the digital ecosystem. It’s how we reach …

Twitter Is About To Officially Launch Retargeted Ads [Update: Confirmed]

Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as tomorrow, expanding retargeted ads beyond the “experimental” phase that started in July. The secret sauce of Twitter’s retargeting is the use of your account as a …

Don’t let your mobile ads be unwelcome guests at the party

<b>We're in the midst of a great migration to portable devices and the opportunity for marketers is immense.</b><p>It will be much tougher to cultivate a …

Banner Ads

The Hourglass Funnel: Why It Changes Everything

<i>“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Marketing

What Internet Users Like to Share on Social Media Sites

7 in 10 internet users across 24 countries say they’ve shared some type of content on social media sites in the past month, according to new survey …

Demographics

You Like Me! You Really Like Me! Content Delivers Big-Time Brand Lift — The Content Strategist

Sponsored content is the hot new trend in the marketing world, and, as with all new tactics, there’s a lot of debate about how to measure whether …

fall 2013

features Up in Arms The Power of Soft Power Sing On! Healing Art Punching Above Our Weight think tank wellness planet tufts newswire the big day …

Snapchat Spurned $3 Billion Acquisition Offer from Facebook

Snapchat, a rapidly growing messaging service, recently spurned an all-cash acquisition offer from Facebook for close to $3 billion, according to people briefed on the matter.

The remote control to our lives: Marketers and the mobile consumption juggernaut

The omnipresent smartphone has created a state of flux for marketers as they attempt to take advantage of mobile consumption, writes John …

Teenagers say goodbye to Facebook and hello to messenger apps

Gradual exodus of young people towards WhatsApp, WeChat and KakaoTalk is just as their mums and dads get the hang of social networking<p>Facebook made a startling admission in its earnings announcement this month: it was seeing a "decrease in daily users, specifically among teens". In other words, …

It’s the end of Walmart—and mass-market retail—as you know it

For a long time, having the best supply chain was enough. This is how Walmart became the powerhouse retailer it is: by building the largest, broadest, most efficient system for moving products across the United States. Then along came advanced analytics, which allowed companies to determine what …

eCommerce

An Incomplete Guide to Open Graph metatags for Facebook

Knocked this together as a training tool; but it's going to be out of date as fast as the last one I made...

LinkedIn

Facebook begins rolling out Graph Search in UK

Facebook has announced that it will begin rolling out its Graph Search feature in the UK, making it easier for users to find content that has been shared with them.<p>Facebook introduced Graph Search in the United States in March. The feature combines data acquired from its over one billion users and …

Personal Information

In defence of clickbait

Last week the internet was treated to another great offering from Randall Munroe, author of the xkcd cartoon blog.<p>In it, Munroe re-imagined 20th century headlines if they were written to get more clicks. "This one weird mould kills all germs" could have applied to the discovery of penicillin in …

Rieder: Quirky BuzzFeed has its serious side

The website known for zany lists and linkbait is launching a major foray into investigative reporting.<p><i>BuzzFeed</i> is one of the more intriguing websites out there, and not just because of its zany lists and linkbait photos.<p>The much-visited, Internet-meme-happy site is steadily becoming a journalistic …

The six biggest mistakes of managing an introvert

<i>This originally appeared on LinkedIn. You can follow Dr. Marla Gottschalk here.</i><p>Do you supervise individuals would might describe themselves as an introvert? If the answer is “yes,” you may want to take a moment to examine how you manage them. In many cases, we hold misconceptions about …

Personality

Here’s Twitter’s Answer to Banner Ads

Twitter just started selling banner ads. Sort of.<p>This afternoon the social network tweaked its timelines to include pictures and Vine videos “front …

Banner Ads

AdSlot's Version Of 'Programmatic Direct' Aims To Put A Stake In Private Marketplaces

Supply-side platform AdSlot's pitch to help sell publishers' guaranteed inventory via programmatic methods begins with avoiding anything that acts …

Advertising Industry

An army of robot baristas could mean the end of Starbucks as we know it

Starbucks’ 95,000 baristas have a competitor. It doesn’t need sleep. It’s precise in a way that a human could never be. It requires no training. It can’t quit. It has memorized every one of its customers’ orders. There’s never a line for its perfectly turned-out drinks.<p>It doesn’t require health …

Coffee

How Cookie Alternatives From Microsoft and Google Stack Up

GOOGLE<p><b>Proposal:</b><p>Details on Google's plans are scarce, but it would likely retain the current cookie's functionality and apply it to both the desktop …

Advertising Industry