Kourosh Mehrabani

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Twenga launches Smart FEED, an advanced solution for the management of Google Shopping campaigns

To share a press release or news update, please email our Features Editor, Rohit at: rohit.roy@martechadvisor.com

PLAs Take Over Where Keyword Ads Left Off

<i>Product listing ads are taking over the world of online search. Find out what they are, how you should be using them, and what Adthena’s specialised</i> …

Jewelry Advertisers Spending More On PLAs (Both Mobile & Desktop) Than Text Ads

Ahead of Valentine's Day, AdGooroo has released data on the top jewelry advertisers on Google and the keywords that grab their budgets.

Retailers Increase Reliance on PLAs

Retail advertisers took spending on Product Listing Ads (PLAs) to another level at the end of 2014. According to data from Adobe Digital Index, …

AdWords

PPC Trends: What to Look Out for in 2015

In case you missed them, here are some PPC trends you need to know about from 2014 and trends to look out for in 2015.

5 Quick Ways to Optimize Your Google Shopping (PLA) Campaigns

By Brenda Ton February 12th, 2014<p>Google’s Product Listing Ads represent a highly effective channel for online retailers of all sizes, exposing new …

How to Win The Battle on Google's Product Listing Ads Field

There’s a battle going on right now and no online store is spared from it. The prize is high: Clicks and conversions and competition fierce.<p>The …

Why You Should be Using Product Listing Ads Right Now

Comparison shopping sites like PriceGrabber, Nextag, and search engines like Google and Bing allow people to research, compare, and check the …

Retailers Spend Big on PLAs to Reach Googling Holiday Shoppers

This holiday season, search, led by Google, was a critical investment for marketers trying to reach consumers researching and purchasing online. Over …

AdWords

Google Shopping advice & optimisation

Here, at eCommerce agency Space 48, we run Google Shopping Campaigns on behalf of a host of major retailers every day. So we decided it was only …

The Do's & Don'ts of Optimizing for Product Listing Ads

Months ago, 2014 was predicted to be “the year of Product Listing Ads”, when Google’s cost-per-click campaign would take off with mainstream appeal. …

Is Amazon Starting to Use Product Listing Ads?

November 19, 2014<p>By Jim Leichenko<p><b>share</b><p>Amazon is by far the largest spender on Google AdWords’ traditional Text Ads in the U.S., spending some $157.7 …

Within the paid search ecosystem, Google Shopping and Product Listing Ads (PLAs) play an important role, offering consumers an easy pathway...

Within the paid search ecosystem, Google Shopping and Product Listing Ads (PLAs) play an important role, offering consumers an easy pathway to buy …

Iran's Khamenei says nuclear talks show U.S. enmity | Reuters

(Reuters) - Iran’s Supreme Leader Ayatollah Ali Khamenei said on Thursday that nuclear negotiations with world powers had revealed U.S. enmity towards the Islamic state.<p>Iran's Supreme Leader Ayatollah Ali Khamenei casts his ballot at his office during the Iranian presidential election in central …

Iran, EU make progress in nuclear implementation talks | Reuters

GENEVA (Reuters) - Iran and the European Union appeared to make progress in resolving outstanding differences on how to implement a landmark nuclear deal in talks in Geneva on Friday but the United States said discussions were not yet finalised.<p>Iran's President Hassan Rouhani (L) speaks during a …

George F. Will: Better a contained Iran than an all-out war

Critics of the agreement with Iran concerning its nuclear program are right about most things but wrong about the most important things. They understand the agreement’s manifest and manifold defects and its probable futility. Crucial components of Iran’s nuclear infrastructure remain. U.S. …

Ignoring History: The Folly of Our Iran Pact

Dictatorships abandon treaties when they become inconvenient.<p>According to our recently proposed treaty with the Iranian government, Iran keeps much …

World War II
South Asia

Iran seems poised for welcome change

Rachel Maddow points out that President Obama's nuclear deal with Iran is popular with both Americans and Iranians, leaving only Congress to get in the way.

Iran after Geneva

America’s wisdom and will are likely to be tested over the months ahead.<p>To be fair, the document signed in Geneva is not meant to neutralize the …

Human Rights

Why the corporate world wants peace with Iran

The goal of economic sanctions is punishment. That means imposing investment, trade and banking restrictions instead of lobbing missiles into the postal code of the leader you want to depose. But the success rate of sanctions has been spotty. Severe sanctions didn't get rid of Libya's Moammar …

South Asia