Ken

35 Flips | 7 Magazines | 16 Likes | @klin710 | Keep up with Ken on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ken”

The state of mobile advertising

The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. …

Alexa can control your TV with a Logitech Harmony. Here's how

I don't need the remote control. When I want to turn on the TV, pause a movie or change the volume, I can just say the magic words aloud.<p>It wasn't particularly easy to set up, and it didn't come free -- you'll need patience and one of a specific set of pricey Logitech Harmony universal remote …

5 Things We Learned From This Mark Zuckerberg Interview

Mark Zuckerberg, Facebook’s CEO and one of its co-founders, is widely praised as one of the tech industry’s most successful entrepreneurs. Zuckerberg …

Ad networks vs Ad exchanges - what's the difference?

What is an ad network?<p>Typically ad networks syndicate inventory from a vast variety of publishers and their business model is to mark-up that …

Advertisers Try New Tactics to Break Through to Consumers

Some use data to sharpen their messages, while others blur line between ads and content<p>By<p>Suzanne Vranica<p>Suzanne Vranica<p>The Wall Street Journal<p>Biography<p>@VranicaWSJ<p>Suzanne.Vranica@wsj.com<p>Harry Li, a 26-year-old Atlanta native, has been binge-watching all 10 seasons of “Friends” on commercial-free …

Advertising

Facebook's Growth Potential May Be Bigger Than We Thought

Image source: www.facebookbrand.com.<p><b>Facebook</b>'s transition to mobile advertising is fueling the company's explosive top-line growth.Quarterly ad revenue was most recently up 57% over last year, and mobile ads now generate 82% of the total haul.<p>But if recent statistics from renowned venture capital …

Apps lead new wave in advertising

In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.<p>The latest crop of ads reads like novels, mimics the levels of a video game and lets Snoopy hitch a ride on selfies.<p>Advertisers hope those flashier formats …

Banner Ads

Google Disabled 49% More Ads in 2015

Google disabled 49% more ads in 2015 than the prior year, as the Internet giant developed new ways to detect a rising tide of dubious online marketing tactics.<p>The Alphabet Inc. unit, the world’s largest digital-advertising company, said it removed more than 780 million ads in 2015 for violating its …

Ad Blocking: A Primer

There’s a lot of buzz right now around ad blocking. Depending on your perception, you might consider ad blocking a savior… or a growing problem. Both points of view are valid, to some degree. What appears to be a certainty, however, is that the use of ad blockers is expected to grow …

Digital Advertising

Why Snapchat is 'the one to watch in 2016' — at the expense of Twitter

That's according to MEC global head of social for North America Noah Mallin, who was speaking last week on Nomura's fourth-quarter conference call on trends in internet advertising (for which Nomura provided us the transcript).<p>MEC is a big buyer of ads on social media and works for clients such as …

Social Media

YouTube reportedly plans to secure rights to new movies and TV shows

YouTube is looking to secure the rights to TV shows and movies to stream on its new YouTube Red subscription service, <i>The Wall Street Journal</i> reports, a move that could allow it to build up a catalog of on-demand video to rival competitors Netflix, Hulu, and Amazon Prime Instant Video. YouTube …

How mobile devices are changing healthcare

http://vod-pro-ww-live.akamaized.net/mps_h264_hi/public/news/business/1209000/1209284_h264_1500k.mp4?__gda__=1534417977_102a5588ab14dbe71988779882f1ee8c<p><b>Ali Parsa believes the mobile phone might be the most important medical piece of equipment we have and wants to use it to change the face of</b> …

Digital Health

E-sports promoter ESL becomes world's biggest video-game events company

The Reicherts watched their sports-crazy son in a dramatic match-up, taking on some of the world's top players.<p>Benjamin played soccer, which always got their adrenaline flowing. But this wasn't soccer. It was "Quake" — a video game. Laser-eyed teenagers sat in front of screens, killing each other …

Latest Chromecast app update brings content discovery, search functionality and more

Alongside the second-generation Chromecast and Chromecast Audio devices, Google today announced it would soon begin rolling out a pretty sizable update to its Chromecast application. Not only will the update bring a redesigned interface to the app, it will also bring some handy new features that …

Apps

Facebook’s video ads will kick off a new breed of video networks

I was heartily enjoying my European vacation the day that Facebook announced its plans to launch video ads as part of its offering. As the founder of a company in the video distribution space, you can imagine my reaction when my inbox was suddenly flooded with emails from VCs and friends all with …

The advertising community is seriously annoyed about a move Google just made

Instead, advertisers will now have to contact YouTube's salesforce directly, or use Google's own platforms: either DoubleClick Bid Manager, or via Google AdWords, which marketers use to buy search ads.<p>Google's VP of display ad products Neal Mohan says in a blog post that it's taking this move in …

FacePay?

What if buying something was as easy as Liking it? You’d probably buy a lot more, and buy it through whoever made it so damn simple. Becoming that conduit for payments means more than racking up transaction fees. For the portal to purchase influences not just how you buy, but what.<p>Today, purchases …

Why technology and content are inseparable at Netflix

Neil Hunt is the chief product officer at Netflix, and his job entails a lot more than it might sound like. The end product at Netflix is the video …

Netflix plans “sizable expansion” into new markets in 2015

Netflix wants to further expand into international markets next year, according to the company’s CFO David Wells, who said at an investor event …

Amazon’s first two original dramas include a new show from X-Files creator & new cop series

Amazon Studios, the video production arm of online retail giant Amazon, has just approved production on pilot episodes for two separate original drama series, the company announced today.<p>The new pilots are part of Amazon’s overall strategy to make its Prime Instant Video service competitive with …

Is cord cutting real, or does Time Warner Cable just suck?

The two largest cable service providers in the U.S. reported very different results when it came to subscription numbers — once again questioning the legitimacy of the consumer cord cutting movement, among other things.<p>Today Time Warner Cable reported that it had lost over 306,000 TV subscriptions …

The Digital TV Endgame: 10-Year Transition to All Things IP

While Internet TV is already technically feasible, commercial challenges are keeping it from becoming a mass-market reality. Services like Hulu, …

Spuul wants to become Bollywood’s Netflix, thanks to a secret weapon: offline viewing

TV can be a great cure for being homesick – especially if you’re from a country with a vibrant movie industry. That’s why Spuul, a Singapore-based …

After getting acquired for $200 million, Viki is plotting global growth

Viki, the global TV streaming platform that just got snapped up for a reported $200 million by the Japanese e-commerce giant Rakuten, is launching …

Canada wants to force cable companies to unbundle TV

http://www.reuters.com/article/2013/10/13/canada-politics-idUSL1N0I30BW20131013<p>Canada’s cable TV subscribers could soon have the ability to subscribe …

Mogul’s plan to kill Netflix: Unite cable companies to build a competitor

Cable giant Liberty Media issued a blunt warning at its investor day on Wednesday: US cable providers should band together to create a unified, national internet-streaming platform to rival Netflix.<p>Liberty Media, the $17 billion holding company controlled by Colorado-based billionaire John Malone …

Liberty Media

Why TV Is Pummeling the Movie Industry

The short answer: Writers are fleeing to the small screen.<p>Even though he’s been in the industry since he was 19, United Talent Agency CEO Jeremy Zimmer is a little surprised by what’s going on in Hollywood: Television is totally outperforming film.<p>Why has this happened? For one thing, writers have …

Nielsen TV ratings will include smartphone and tablet viewing next year, says report

The venerable Nielsen TV ratings are finally starting to get up-to-date with the internet age. Starting in September 2014, Nielsen will reportedly include TV viewing on a smartphone or tablet as part of its national TV rankings. According to <i>Variety</i><i>,</i> Nielsen will announce the move next week, marking …