Coach Leonard

40 Flips | 6 Magazines | 3 Following | 1 Follower | @kleo01 | Keep up with Coach Leonard on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Coach Leonard”

8 Essential Elements of a Social Media Marketing Strategy

Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives guide your social media …

New Social Media Research That Could Change Your Strategy

Shares 10K<p>Are you managing social media for your business?<p>Do you pay attention to the trends happening across the social web?<p>If so, you already know …

The Science of Viral Content: Which Emotions Make Us Share?

Is creating the next viral hit on your marketing to-do list? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and …

5 Instagram Tools to Better Manage Your Marketing

Shares 8K<p>Do you need better tools?<p>Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it …

Social Media

Why Hashtagging is the new Branding

Recently my 23-year-old daughter asked me for branding advice for her online startup. Immediately my thoughts went to the classic brand lessons I …

Twitter Releases Organic Tweet Analytics: This Week in Social Media

Shares 4K<p>Welcome to our weekly edition of what’s hot in social media news. To help you <b>stay up to date with social media</b>, here are some of the news …

RT @simplymeasured: #FunFact: On Twitter, photos have been proven to increase RTs by 35%! http://t.co/ViegxLuvy1

Social Media Success Stories from 12 Small Businesses

Social media is rapidly changing how small businesses connect with customers—from food truck owners updating multiple truck locations on-the-fly over …

17 Reasons You Need to Rethink Your Facebook Strategy

Share<p>Have you been slacking off when it comes to updating your brand’s Facebook Strategy? Have you been working with the same strategy since before …

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Graphic Design

Twitter wants to be your TV companion

Twitter is extending its push into "social TV."<p>The company announced Thursday that it's buying SnappyTV, a San Francisco-based start-up that makes software for quick edits of live video and television into short clips.<p>SnappyTV's technology is already used by a number of brands and media companies …

Could CNN and Fox News have the same owner?

<i>In the video above, Brian Stelter discusses speculation that Rupert Murdoch might be interested in adding Time Warner to his media empire.</i>

LinkedIn's billionaire founder explains how to keep your best employees from quitting

How Brooklyn Brewery Tripled Sales In 5 Years Without Traditional Advertising

Brett Casper/Brooklyn Brewery<p>There's a good chance you've tried or at least heard of Brooklyn Brewery's products. Its beer is stocked in restaurants, …

Arm swinging saves energy

Arm swing reduces the metabolic cost of human running. Photo credit: Nicole E. Look.<p>Have you ever tried running without swinging your arms? It's not …

The social experiment

en_GB<p>article<p>Brands are learning that social media is not just a free marketing channel, but requires a content plan and nimble processes to take …

Don’t expect Facebook and Twitter’s commerce plays to amount to anything more than small change

en_GB<p>article<p>This week both Twitter and Facebook made separate commerce plays, with Facebook testing a “buy” button and Twitter acquiring payment …

Pinterest’s interest-following feature could be advertising gold mine

Pinterest today made it that much easier for consumers to explore specific interests, and agency execs are already looking toward its potential …

How many ways of measuring itself is Twitter going to invent?

Though the technology industry is rife with creative forms of measurement, Twitter stands out. The company has proven adept at inventing metrics that cast it in the best possible light.<p>In going public last year, it created several new measurements that no other company uses. Now comes word …

Why Warren Buffett Will Never Buy Facebook Inc or Twitter Inc

Warren Buffett has said he'll never invest in Facebook or Twitter, and the reason why will surprise you.<p>Warren Buffett knows some social networking …

Germany May Be the Best National Soccer Team Ever

Germany didn’t begin the World Cup as the favorite. That honor belonged to (ahem) Brazil. But that’s a slightly deceptive measure. This was a …

Was Lionel Messi Tired?

In Argentina’s final match of the World Cup, Lionel Messi — on whom Argentine hopes have rested for over a decade — only touched the ball at a rate …

The ‘World Cup Is Over, Now What?’ Guide to Soccer

From Barcelona to the Women’s World Cup, soccer never stops<p>Just because the World Cup is over doesn’t mean soccer stops. Soccer never stops; that’s …

How Keter, a Plastic Company, Turned me into a Life-Long Customer using Twitter

I recently bought a new house. The first thing I knew I needed was an outdoor shed. You know, to store extra boxes, bicycles, and other things lying …

An Interview with Harry McCracken of Time Inc. on Journalism, Mobile, and Israeli Tech

Thanks, Harry, and I hope my readers enjoy your answers as much as I did.<p><b>1: Who is Harry McCracken? Where did you come from both personally and</b> …

Dear Marketers, Please Stop Misusing Hashtags.

But, I am not just ranting, allow me to tell you what you SHOULD have done in that tweet, if in fact, this is your strategy, which by the way, is not …

Startups: Here is How NOT to Market Yourself on Twitter!

These guys were spamming me with self-promotional crap. But again, nothing too unique there. Happens a few times a day. My first reaction was to …

The Strangest Thing Just Happened to Me. I Finally Got Snapchat! It All Makes Sense Now!

So I did the only natural thing and brushed the dust off of the Snapchat app on my phone, fired it up and sent Mr. Scoble, a very drunk Mr. Scoble …

And the Top Spot on the List of Most Annoying Things that Happen on the Social Web Goes To...

You know, read the post you are commenting on and dismissing before doing so. Crazy talk, I know. But really, not a day goes by on which someone does …