Kleio Siragaki

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Trends in Social Media Marketing: B2B vs. B2C [Infographic]

There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing …

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy

Rapid advancements and adoption of technology aside, only one-fifth of B2B marketers find their businesses have adopted digital transformation …

Does Referral Marketing Work for B2B?

When most people think of referral or affiliate marketing, they tend to think of previous customers referring other like-minded individuals back to …

How to Create a B2B Content Strategy

The demand for quality content continues to climb among marketers and businesses.Time and again, quality content has proven to generate the most …

How to Boost B2B Impact with Social Listening and Intent Data

Marketers think about social marketing as a way to deliver core messages to our desired audience, using social networks. First, you create content …

Unleashing the true potential of Google AdWords in B2B marketing

By Inka Wibowo.<p>Although it’s easy to understand the advantages of using Google AdWords in B2C marketing, the benefits for B2B marketing are less …

How B2B Marketers Use Facebook to Reach Customers

Is your business struggling to connect with other businesses on Facebook? Need some ideas to spark your imagination? In this article you’ll discover …

Should B2B Companies Be Using LinkedIn Paid Advertising?

ElisaRiva / Pixabay<p>Most marketers know that one of the best places for sales, lead generation and potentially lucrative connections is LinkedIn, the …

Why B2B Marketing Looks Hard To Understand

qimono / Pixabay<p>Knowledge is everything for intellectual people. Some, its strength while others its power. But when you step into the business …

Marketing

B2B Tips: Matching Social Media Metrics to Your Goals (Infographic)

If you have been doing social media marketing long enough, you will notice that digital marketing evolves – and continues to do so. One thing that is …

4 Top Metrics for B2B Marketers to Track on Social Media

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. …

Are B2B and B2C Going to Converge into One?

For many years, marketers have drawn a distinction between B2B and B2C marketing. At one point, this division made sense. Work cultures operated …

B2B marketers still grappling with content as a strategic, business asset

Content still reigns as king among B2B and B2C marketers, but as a strategic, long term business asset, marketers are challenged with forming a clear …

The State of Content Marketing in 2017 - B2B News Network

<b>0</b> Shares <b>0</b> Flares ×<p>Content is the talk of the trade for past few years in the marketing business. The creative crew at Point Visible took some time …

10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

Choosing the right digital marketing agency for your B2B company may sound as overwhelming as making the calculations for an Apollo rocket launch. It …

92% of B2B Marketers Use Social Media to Share Content

More than nine in ten business to business (B2B) marketing executives use social networking sites to distribute content, but just one third rely on …

Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]

With nearly three billion social media users worldwide, determining a set of rules to please everyone would be impossible. But there are some …

The Six Most Effective Social Media Metrics To Understand Your Campaign's Success

One of the most exciting aspects of digital and social media marketing is also one of the most challenging, since it’s always changing. Platforms like Facebook, LinkedIn and Twitter constantly release new features, policy changes and algorithm updates that influence the way we approach our campaign …

Social Media

A Comprehensive Guide to Facebook Advertising

One of the top questions that are asked when discussing Facebook advertising is, How much does it cost? Unfortunately, there is really no answer, one …

How to Execute Effective and Robust Social Media Campaigns - B2B News Network

<b>0</b> Shares <b>0</b> Flares ×<p>The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a …

How to Build A Better Relationship With Your Brand’s Social Media Audience

There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to.Of …

3 Things To Know About Maintaining Your Small Business's Facebook Presence

<i>Social networking service Facebook. (Photo Credit: LOIC VENANCE/AFP/Getty Images)</i><p>With the invention of smartphones, social media has become one of …

21 Ideas for Social Media Content for Your Small Business

Does your business use social media? Nearly half of all small businesses (48%) do.<p>Incredibly, that’s basically the same number as have websites.<p>Social media is certainly popular. And it makes sense a lot of small businesses use it. It’s largely free, for starters. And it’s not too tough to learn, …

Facebook now lets verified users make money with sponsored posts

Facebook is extending its branded content policy to allow users with verified profiles to rake in ad revenue from sponsored posts.<p>For the …

Branded Content

Google Launches Native Ads In Gmail To All Advertisers

Google is rolling out a new ad format in Gmail to all advertisers today. A few years ago, Google launched a new kind of native ad in Gmail that sat at the top of the inbox and mostly looked like a regular email. For the most part, that was a pretty unobtrusive way of displaying ads (though some …

Google Introduces Uncomplicated Pay-As-You-Go Model For Its Maps API

The Google Maps API has been a mess when it comes to pricing. The company is making moves to clean that up with a newly announced pay-as-you-go model.<p>Here’s what the team said today about it:<p>In this new purchasing structure, the Google Maps Geocoding, Directions, Distance Matrix, Roads, …

Google’s New Logo Is Far More Than Just A Digital Doodle

The more you see something, the more normal it becomes.Today, Google unveiled a new logo and branding. So far the public reaction is a mixed bag.<p>I’m sure that most of the people who spend time in Mountain View working for Google barely noticed its logo anymore. It was on T-shirts, buildings, …

Joko ‘Jokowi’ Widodo Sworn In as New President of Indonesia

On Oct. 20, Indonesia inaugurates its first President truly of the people. Joko Widodo, known commonly as Jokowi, is unique in Indonesian …