Kathryn Kozody

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Brands Favor Social Shares Over Likes

Asking consumers to like an ad or post on Facebook—common practice among marketers for years—has, let’s face it, become about as popular as …

Advertising Industry

How Social Media Is Driving Online Video-Viewing And Determining What Videos Go Viral

Social video is video that is influenced — in any part of the pipeline, from production to distribution — by social media. For audiences, discovery is no longer about flipping through channels or a TV guide, it's about listening to friends' recommendations and glancing at social media feeds.<p>Just …

Mobile Devices

Air Berlin lost luggage: The German airline melts down on social media.

If you’re looking for your afternoon fix of schadenfreude, you should mosey over to the Twitter and Facebook feeds of Air Berlin. Over the past few …

Is there an 80/20 rule in social media for the travel industry?

<b>NB:</b> This is a guest viewpoint by Janet Gerhard, owner of Hospitality Gal.<p>There is no discussion on customer experience today that doesn’t speak to …

Public Relations

Who Really Owns the Right to Your Social Media Profiles?

Last year, there was a big legal case against Noah Kravitz, a tech blogger who was sued by his former employer PhoneDog for his Twitter followers. …