Karen Cohen Kessler

49 Flips | 1 Magazine | 3 Likes | 11 Following | @kkbizbuzz | Keep up with Karen Cohen Kessler on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Karen Cohen Kessler”

How to Describe Your Business

As a small business owner, you may find yourself facing the same question over and over when networking: "What exactly do you do?" You could give the …

The Unicorn Marketing Theory

10 Ways to Find Content That Will Perform in the Top 1 percent.<p>Today, 98% of marketing efforts go nowhere. I think I know why.<p>In 2017 I published over 300 posts at my last company's blog. Just 8 of them performed. Those are the unicorn content.<p>The rest? Donkeys.<p>We spend the majority of our time …

Social Media

Master the Art of Local Marketing with these 12 Tips

Local marketing has multiple benefits for a business. It offers you the opportunity to get your products and services in the face of new home-based …

How to Start a Business: A Complete Guide for Startup Entrepreneurs

Everyone wants more visitors, more qualified leads, and more revenue. But starting a business isn’t one of those "if you build it, they will come" …

Small Business

The Small Business Guide To Digital Marketing On A Shoestring Budget

Brand promotion doesn’t come easy, and the odds don’t favor small businesses. With neither the time nor the resources to compete with the heavyweights, they have to rely on their wits to get the word out. On the bright side, a number of free (or almost-free) digital marketing tools have made it …

Small Business

Infographic: How to measure the success of your videos

Good video is a big investment.Even if you buy cheap equipment and avoid costly styles that require heavy planning and editing, your videos are going …

14 Overlooked Traffic Sources That Marketers Should Be Using

Marketers leverage the power of popular social networks every day to drive traffic, spread brand awareness and engage with their audiences. The likes …

The Top MarTech Tools Every Digital Marketer Needs to Know

In today’s marketing world, the rise of marketing technology (martech) doesn’t just impact the way organizations adjust their marketing operations, …

How Machine Learning Will Enhance Paid Search

The conversation around artificial intelligence and exactly what impact it will have on digital marketing continues to pervade the industry.<p>There are …

Mad Men grapple with new landscape | Financial Times

The Mad Men are being disrupted. With professional services firms such as Deloitte and Accenture encroaching on to traditional advertising turf and …

Mad Men

How to Sell

If you want to learn how to sell, how to win in business, and how to get new customers, this article is for you. How To Sell in 2018Sales, sales, …

SEO basics: Elements of the Google Search Engine Results Page

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. …

4 proven tips of marketing strategy every marketer should know

Running a successful business and making and maintaining its place in the market is a really difficult task to perform. Some people are such skilled …

Marketing Ideas: How to Get Your Business Name out There

Have you just started a new company? It’s taken a lot of work to get this far however, there is still much more work to do. You can’t run your …

What is a Micro Moment and Why Does It Matter to Your Business?

When you run an ecommerce business, you might think it’s tough to connect with customers since there is so much competition online.But what if there …

A Guide for Small Businesses to Advertise on Facebook

The ability for businesses to organically build an audience and market to them on Facebook has pretty much ground to a halt. That doesn’t mean that …

Social Media

How Optimizing Our Amazon Listings Boosted Our Conversion Rate by 10%

Andrew Maff explains how to optimize Amazon listing titles, descriptions, bullets and keywords to make a big impact on your business for free<p><i>This</i> …

Advertising in the digital age: why online-first is the future

While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors.<p>We are going to look into the …

Digital Advertising

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

After a year fraught with terms like “fake news,” and headlines centering around brand safety issues and extreme content, it appears the actions …

Mobile Advertising Will Drive 75% Of All Digital Ad Spend In 2018: Here's What's Changing

You could fairly convincingly argue that mobile ad spending is the one absolutely key driver of consumer technology innovation and creation today.<p>This year, mobile ad spending in the U.S. will grow 20% to over $70 billion and will be an astounding 75% of all digital ad spend, according to …

Digital Advertising

5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs

If you really want to get closer to your customers, you need to rethink nearly everything you’re doing. Here’s how to start.<p><b>Lose the org …

Advertising Industry

Marketing School | Digital Marketing | Online Marketing: Something Google Doesn't Want You to Know | Ep. #575

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a</b> …

Infographic: How Brands Struggle Internally to Adapt to Digital

As digital disruption continues to create both challenges and new opportunities, brands are making changes to their legacy operating models, …

Marketing

Fix This Writing Mistake to Engage Readers with the Right Challenges - Copyblogger

In college, there are three kinds of classes.<p>First, there’s the blow-off classes, where 80 percent of your grade comes from fill-in-the-blank …

Infographic: How Much Privacy People Will Give Up for Personalized Experiences

Consumers around the world get frustrated when brands fail to deliver relevant, tailored experiences, something they are increasingly demanding. …

Customer Experience

Amazon's Potential -- What The WSJ Didn't Say

eMarketer estimates Google will report earnings on Thursday of $83.4 billion from advertising revenue in 2017.<p>Google will remain the dominant player …

How Amazon's ad business could threaten Google and Facebook

It’s easy to see how Amazon.com Inc. threatens the world’s retailers. But analysts, brands and advertising agencies are waking up to the fact that a growing piece of Amazon’s business impinges on turf now controlled by two other tech titans, Google and Facebook.<p>Amazon’s decade-old advertising …

What you need to know in advertising today

CBS is bringing back "Murphy Brown" for 13 episodes next year. The show went off the air in 1998. Candice Bergen is coming out of retirement at age 70!<p>Somewhere, the entirety of Gen Z is typing ¯\_(ツ)_/¯ into its phones.<p>Of course, CBS isn't the only network riding the nostalgia train. ABC is …

Twitter now lets advertisers sponsor publishers’ Moments

Twitter has added a new advertising product to its lineup. The company announced today it’s offering brands the ability to sponsor Moments – the “Stories”-like feature that includes a series of tweets, often including images, GIFs and video – from select publishers. The first Sponsored Moment is …