Kiran Modak

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How to Build a Simple Social Media Marketing Funnel | Inc.com

<i>By Phil Laboon, serial entrepreneur and CEO & co-founder of Growth Stackers.</i><p>The combination of the rising costs of AdWords -- along with the unreliability of SEO -- is pushing more and more marketers to move their e-commerce products into the realm of social media.<p>While Facebook and Instagram were …

Marketing

Everything You REALLY Need To Know About Wine Terms

So you want to become a wine connoisseur — or just how to navigate the drink menu when you go out to dinner — but you don't know where to start. …

Why Anthony Bourdain Is Bullish on the Future of Long-Form Digital Storytelling

Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel …

New 'Jeneration' PR: How To Promote Your Own Company Well

This week I collaborated with Jennifer Berson, founder of Jeneration PR in Los Angeles. Jeneration is a small and focused PR team that specializes in beauty, baby and lifestyle brands. In a sense, I suppose that makes her a competitor. Like me, however, Berson has a place in her heart for …

Public Relations

7 Psychology Secrets for Impactful Web Design

Using psychology in web design can give a site a substantial competitive advantage and help increase its user engagements. In brief, psychology in …

UI Design

The Unconventional Story Of How The Roots Of Fight Clothing Brand Went Viral

When I saw Dwayne “The Rock” Johnson wearing a retro Mike Tyson T-shirt at the gym on Instagram I was pumped! I reached out to Jesse Katz who is co-founder of Roots of Fight which is a clothing brand that’s gone viral. I wanted to learn about the vision of the brand and potential lessons …

Clothing

10 Homemade Stocks for All Your Soup Needs

Don't ever throw those bones away—utilize them to make these 10 flavorful, long-simmering stocks.<p><b>There's nothing like a large pot of simmering goodness</b> to welcome you home after a long, tiring day. In case you didn't know, stock, as opposed to broth, is made with bones, and the collagen from those …

Cooking

A serial startup employee explains 4 key steps to building a $1 million business in under 48 hours

We were both in hoodies and had a shared penchant for the F-bomb and burritos, all of which led to a caffeine-infused mind meld.<p>It would be the first of many.<p>The matchmaker then introducing us was the prophetic and profane Dave McClure, general partner of 500 Start-ups, which is now headquartered …

10 Marketing Tactics to Plan for in 2016 | Inc.com

With so many articles, guides, and research findings from companies about upcoming trends and best practices, it can be challenging for marketing leaders to sift through it all and determine what exactly their teams should really focus on. But as the CEO of a content marketing agency, I know that …

Marketing

5 Things You Should Be Doing In Social Media Marketing In 2016

<i>This article was co-authored with</i> <i>Devon Gardner</i><i>, Social Media Director at IMI. You can follow her at @msdevonvictoria.</i><p>Earlier this week we covered the ineffective, outdated social media tactics that should no longer be used in 2016. But what about the new tactics brands <i>should</i> be leveraging? Below …

Public Relations

22 Top Tips to Effectively Raise Your Profile on LinkedIn | Inc.com

A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.<p>Even though you're busy, LinkedIn is one place you can't forget. The more you put in, the more you'll get out of it.<p>Here are 22 top tips to effectively boost your LinkedIn profile.<p>1. Must Do: Keep Your …

Thought Leadership

Why Social Selling Should Focus on Engagement, Not the Hard Sell

Social networking has made it easier than ever before to connect with people you know and their extended network. This has given rise to the concept …

Wu-Tang Clan sells its one-of-a-kind 'Shaolin' album for millions

Remember Wu-Tang Clan's <i>Once Upon a Time In Shaolin</i> album? The group spent nine years recording 31 tracks for a special LP, then decided to sell just one copy of it -- for a very high price, of course. It was finally purchased by a private American collector for "millions," according to <i>Forbes</i>. The …

7 Steps to Building Your Personal Brand

You know the importance of promoting your company to develop a solid base of loyal followers - but how much time and effort do you dedicate to …

Marketing

15 Digital Marketing Trends for 2016 That Could Destroy Your Business

Marketing today is a new game.<p>The “Mad Men” of the Madison avenue era of wine, whisky and women as inspiration, are now a distant but fond memory. …

Marketing

Meet the millionaire 'brand messiah' who went from working in a factory to having 50 Cent and Rihanna on speed dial

He's made millions from his success in turning food and beverage products into brands that everyone from across the globe will recognise — Vitamin Water, Pop Chips, and Vita Coco. Prior to this, he turned around the fortunes of Powerade and Sprite by boosting revenue through some innovative brand …