Kim Luegers

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KPCB Internet trends 2014

The latest edition of the annual Internet Trends report includes:<p>1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.<p>2. Emerging positive efficiency trends in education and …

Appsfire’s First Ad Unit ‘Ura Maki’ Is iAd Done Right

Last week, app discovery startup Appsfire surprised everyone by removing its apps from the App Store to focus entirely on native advertising on mobile. The first iOS ad unit is here — Ura Maki is an ad format with an emphasis on app discovery and user experience.<p>Unlike Apple’s iAd or AdMob, Ura …

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How to Acquire Loyal App Users who Engage and Transact

Pandora enhances advertiser reach via new mobile holiday initiatives

NEW YORK ? A Pandora executive at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011 said the company is gearing up for the holiday season …

Kim Luegers to head Pandora's mobile media effort

NAB Show on Twitter: "Kim Luegers says Pandora uses an app only approach in order to deliver to various devices and remain consistent between them #NABshow"

Kim Luegers (Pandora)

Meet The 30 Most Powerful Women In Advertising

Women make up only three percent of creative directors, and they don't match their male peers in the management ranks either.<p>For that reason, <i>Business Insider Advertising</i> decided to highlight the female movers and shakers in advertising. These are the CEOs, the chief creative officers, the creatives …

BBDO

Meet The 21 Most Powerful Women In Mobile Advertising: 2012

When we compiled our list of the most important people in mobile advertising — the <b>Mobile Power List 2012</b>— it contained one depressing anomaly: They were all men.<p>While there are plenty of influential women in the business, most of them have CEOs above them who are male. When women are CEOs, it tends …

Mobile Advertising

Jay-Z's 10 Best Endorsement Deals

Tech, fashion, beer, sports teams, presidents: Everything he touches turns to gold.<p>Independently worth an estimated $500 million, Jay-Z seems acutely aware of his global, cross-industry influence.<p>On the recently released (and disappointing) album "Magna Carta Holy Grail," he references Andy Warhol, …

Forrester on Twitter: "One-third of US smartphone owners use their phone to track their health http://t.co/cxGcOll5 http://t.co/QzbEFvlq"

Spark Foundry WW on Twitter: "Friday fact! Women in the U.S. spend an average of 12 hours per week using social media."

15 Stats Brands Should Know About Mobile

Mobile’s not a nice-to-have anymore. The year of mobile might be hard to pinpoint, but there’s little doubt we’re entering a post-desktop era of …

Old

In general, the business community is obsessed with what Michael Lewis once termed the “new, new thing.” It’s that faith in a kind of <i>kaizen</i>-in-all-things that has led to innumerable technological, organizational, and social advances in the corporate world. It’s why factories are now safer, hybrid …

Mobile ads GPS study: How far will you drive for a deal? (infographic)

We’ll drive 2.8 miles for a sandwich, but 7.1 miles for a great Italian restaurant. And while we may only go 3.6 miles for a coffee shop, we’ll easily go almost nine miles for just the right mall.<p>Nagivation services company Telenav knows a little bit about what people will drive for — and when it’s …

An Open Letter To Moms from Kid President

Track Flight Delays 3 Days in Advance With New Early-Alert System

Most of us have experienced the agony of a flight delay, or worse: a cancellation. While you might not have to worry about flight changes caused by …

The Whole Story - How Social Media Is Used

Social Networking has long since ceased to be the preserve of college students and teenagers. Now that the 50+market is truly engaged with Facebook …

Extend TV commercials on Twitter: Premiering TV ad targeting

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KPCB Internet Trends 2013

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The …

The Rise of Social TV: How Social Media Is Amplifying TV Advertising

Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media <i>while</i> they watch TV. Many discuss what they're watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant …

9 Qualities Of Truly Confident People

First things first: Confidence is not bravado, or swagger, or an overt pretense of bravery. Confidence is not some bold or brash air of self-belief …

Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing'

This research gathered more than 5,900 responses over a series of four online surveys to determine how social media influences the consumer's path to purchase.<p>It was discovered that Facebook was best for motivating consumers to make purchases offline and online; while one in three individuals who …