Kim Loranger

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Branding & Content Marketing: 2 Definitions of the Same Thing?

These days, there’s a very fine line between a company’s “brand” and its “content marketing.” The two terms are <i>almost</i> beginning to appear …

The 3 Building Blocks to Content Marketing Strategy

OpenView Labs<p>I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “<i>How many of</i> …

The Advanced Guide to Content Marketing

You already know that content marketing is the new SEO, but how do you do it? There are a lot of guides on the Internet that talk about it, but no …

Creative Content Marketing Strategy: Best Brand Examples

Content marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of …

The Future of Content Marketing: Five Beyonds

It’s a hugely exciting time to be a content marketer.<p>But it’s also a confusing time. The discipline never stands still for long enough to be …

13 Timeless Lessons from the Father of Advertising - Copyblogger

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”<p>In his years as an advertising executive …

What Might the Future Hold for Content Marketing?

For some, Content Marketing is a gateway to endless possibilities; for others, it’s simply an overused buzzword. It appears that the more attention …

The Principles of Social Design How to Make Content Shareable

Follow these 7 Word-of-Mouth drivers if you want your content to be more shareworthy.<p>SPONSORED CONTENT: Explore the evolving science of content marketing: the consumer’s needs, the tools employed, and the latest learnings from the best brands in the business–with an eye toward the future of brand …

How to Build an Audience for Your Content—2 Lessons from the Media Industry

Companies jumping on the content publishing bandwagon can learn a few things from the media world.<p>The traditional media industry has lost its monopoly on the mass production and distribution of content. Sensing an opportunity, companies have leapt at the chance to become publishers themselves. They …

Are Marketers Ready for 'Cognitive' Customer Service?

Remember when the customer service desk was just a euphemism for a complaint bureau? Back then, customers ranted on the phone or in person about …

Preparing the Next Generation of Chief Marketers

Among leading industry observers and the media, there's widespread consensus that dramatic changes in the business landscape have made the role of …

Are These the 10 New TV Comedies Most Likely to Succeed?

Yesterday we told you which new dramas were most intriguing users of TVGuide.com's Watchlist, a customizable entertainment guide that lets users make …

Why Social Media Advertising Is Set To Explode

Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>As brands look across a fractured media landscape, where few digital properties …

Digital Advertising

Abercrombie Finally Apologizes For Excluding Large Women

"We look forward to continuing this dialogue and taking concrete steps to demonstrate our commitment to anti-bullying in addition to our ongoing support of diversity and inclusion," the company said in a release, according to The Huffington Post. "We want to reiterate that we sincerely regret and …

Teens

Top Research Explores Social Media Effectiveness, Creativity

How does advertising perform in a social-media world? How can you build a cohesive social strategy? And what are the hidden influences that shape …

McDonald's CEO: 'The Way You Describe Us Is Not Who We Are'

McDonald's CEO Don Thompson delivered a pointed retort to critics at the chain's annual shareholders meeting Thursday morning: "The way you describe …

The Guy Who Created Google+ And Then Redesigned Facebook Has A New Job

Paul Adams, Facebook's global head of brand design (and a former Google alum), has left the company to take a position with Intercom, a company that makes customer communications, messaging, and analytics tools.<p>Adams is famous for his presentations on how people actually use social media, and for …

Employment

The Future of Media, as Seen at Internet Week

Big media and new media both came out in force at Internet Week this week Check out complete video from four sessions.<p><b>Keynote:</b> NBC Universal Exec VP …

Apple iWatch Rumors: Late 2013 Release Date Expected As 1.5-Inch Smart Watch Display Features Tested Overseas

Ever since The New York Times reported in February on Apple’s plans to create a smart wristwatch that could rival “science fiction comics and spy …

Fountain of youth: with Tumblr, can Yahoo buy a new generation of users?

After a rash of acquisitions, it's make or break for Yahoo's young CEO<p>Marissa Mayer just made her biggest bet to date as Yahoo’s CEO — and if it goes badly, she may not get the chance to make another. A series of recent acquisitions culminated Monday with the announcement that Yahoo is spending …