Kimberly Lam

5 Flips | 1 Magazine | 3 Likes | @kimberlylam2010 | Keep up with Kimberly Lam on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kimberly Lam”

3 Content Marketing Lessons From Big Brands

This story appears in the March 2013 issue of <i>Entrepreneur</i>. Subscribe »<p>Your story is always about the people who use the thing you sell, not about the thing itself. In other words, cast your customer as the hero, rather than you or your product. Tell that bigger story relentlessly and …

26 Ways to Create Engaging Content

Shares 8K<p>Are you looking to create content that engages?<p>Does your content connect with people and encourage them to engage?<p>In this article I’ll show …

Marketing

How To Leverage the Science of Relationships to Gain True Influence - Copyblogger

If you define influence by the size of your Klout score, you can stop reading this right now.<p>If you believe influence is driven by the creation of a …

Marketing

What consumers want: relevant content, community & context

<b>Paul Rob­son, Man­ag­ing Direc­tor, Adobe Aus­tralia & New Zealand</b> – LinkedIn<p>The immense vol­ume and vari­ety of infor­ma­tion on the Inter­net makes …