Kim Beasley

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Seth's Blog

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get …

7 Ps of Social Media Marketing Success [Infographic]

Shares 37<p>Social media marketing success is tied directly to brand building. Are you tackling social media in the right ways to effectively grow your …

12 Ways To Visually Inspire Fans With Facebook Cover Images

Facebook moved to quietly <b>do away with the 20% max text rule on Facebook Page Cover images</b> as of July 1, 2013. This offers companies on Facebook …

How to use Facebook to build your email list

Run more efficient list-building campaigns through the use of social media & third-party tools<p><b>Target audience:</b> Nonprofits, cause organizations, …

How to Setup a Social Media Business Strategy

Shares 6K<p>Does your business have a social media strategy?<p>According to research conducted by Constant Contact, over 50% of small businesses need help …

Benefits of CRM Software and How to Choose a Platform

Forming and maintaining relationships with customers is one of the most important aspects of any business. Without positive relationships, it’s hard …

Rosie The Robot Won't Serve Your Food, But She'll Pick It

From manufacturing to cupcake sales, companies are finding that machines can often do the job just as well, or better, than humans. But some tasks – like picking and tending to fruit and vegetable crops – have remained the territory of low-wage laborers.<p>But labor-starved growers are now eying …

Red Bull Teams With French Fred On A Meditation On The Art Of Skateboarding

The lines between art and skateboarding have long been blurred and now Red Bull adds to the evidence with its latest video content collaboration, a short film by Lyon, France-based photographer and filmmaker Fred Mortagne called Hybridation.<p>The shooting styles and soundtracks of your everyday skate …

Should Marissa Mayer Have Posed in Vogue?

5 min read<p>Tech and business types don’t usually cluck about Vogue profiles, but Yahoo CEO Marissa Mayer has changed all that. <i>Vogue</i>'s piece on Mayer, which hit newsstands Monday as part of the September edition, is accompanied by a photo that has sparked some fuss. In it, she reclines on a white …

CEOs

This 'Death Calendar' Shows How Dangerous US Working Conditions Used To Be

From July 1906 through June 1907 in Allegheny County, Pennsylvania, 526 workers died in "work accidents"; 195 of these were steelworkers.<p>That's how bad things used to be in the United States before a century of labor reform.<p>Data from multiple sources show America's worker fatality rate declining …

Nielsen Blesses Twitter’s Tale With a New Study: Tweets Really Can Boost Ratings

All that Twittering about TV? It really does boost TV ratings.<p>So says Nielsen, in a new study that Twitter executives, among others, will be …

6 Ways To Make Brand Sustainability Resonate With Consumers

Most consumers don’t pay attention to sustainability claims from brands, and for good reason–there’s a lot of greenwashing out there. Here’s how companies can break through the noise.<p>Climate change. Resource scarcity. Pollution. Human rights. These are some of the most pressing issues facing …