There was a time when the only form of Internet access was through desktop computers. Today, most users access the Internet from multiple devices - office desktops, home laptops, smartphones and/or tablets. As a result, people are accessing the Internet anytime, anywhere. Businesses are trying to understand this always-on behavior and leverage it to better connect with their markets.

In the design world, the normal is still for designers to carry the desktop website user experience to smartphones, perhaps making it responsive. But mobile changes everything. Design decisions need to adapt and embrace the change.

"Why should we ever build a mobile product that caters to the same needs of the desktop user?" -- John Caine, Chief Product Officer at Priceline

Let's take a look at some of the ways mobile internet usage is different.

Continue reading %Understanding the Mobile User%