Prasad Ajinkya

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Shifting to _utmz to _ga

Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested …

Analytics

A new player in Referral Bots - social

Some months back, I noticed a trend in the Google Analytics data of all the sites I monitor. It was Referral Bots leaving behind a spammy domain with …

Bots

Getting Bots to Increase your traffic, The Black Hat way

Saturday is the day when I take a hot steaming cup of coffee and start looking at how my blog has fared over the week. This is one time which I allot …

Google Analytics

5 Ways to use Audience Interests in Google Analytics

Google Analytics updated their UI and offered a new feature for all the free users. This lets a site owner see the interests of the site’s audience. …

Using Google Analytics to Power your Content Marketing Efforts

Almost all blogs / content based websites use some format of web analytics or the other. This post is for those folks who are running content focused …

Analytics

Custom Reporting in Google Analytics

Google Analytics rolled out more than 5 years back, and it has been rocking ever since. The first free enterprise class analytics seemed to keep on …

We become what we measure

This is as much a post on Analytics as one on Design. It is about how an organization can design to be better at what it does by choosing the right …

eBooks

A Success/Failure method for Analytics

When identifying the Key Performance Indicators (KPI) of your business, it makes sense to choose the proper measures of success. I have written about …

Analytics