Khoa Pham

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GCHQ taps fibre-optic cables for secret access to world's communications

Britain's spy agency GCHQ has secretly gained access to the network of cables which carry the world's phone calls and internet traffic and has …

Ireland’s best trips: Ancient Ireland

Ireland is a road-tripper's dream, with scenery and history in every direction. To turn your car into an instant time machine, all you have to do is hit the road and wind your way through middle Ireland’s collection of ancient tombs, Celtic sites and monastic cities, covering 3000 years in just …

A Short Guide to Writing Good Copy - Copyblogger

The term “style” is thrown around a lot by writers, but it’s a misnomer for copywriters because “style” doesn’t work in the extremely short attention …

How Top Brands Win at Content

“Brands as publishers” has long since slipped into the ether as yet another throwaway line for conferences and industry articles. But there’s a real …

How to Use the Persuasive Power of Metaphors

Shares 174<p>You know your writing needs to stand out.<p>You want to inspire your readers to take action, change their beliefs, or to buy something.<p>But how …

How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

Adjectives are a copywriter’s nightmare.<p>Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong one and you lose …

How to Immediately Become a More Productive (and Better) Writer - Copyblogger

You want to become a better writer.<p>I know this because you’re reading Copyblogger.<p>I also know that you <i>fear</i> becoming a better writer.<p><i>This</i> I know …

3 steps to create authentic branded content

Prev.<p>[Title for Previous Page]<p>Next<p>[Title for Next Page]<p>May 04, 2013<p>Scroll through the pages of industry trade sites or attend any of the numerous …

13 Timeless Lessons from the Father of Advertising - Copyblogger

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”<p>In his years as an advertising executive …

Content Marketing

How to hire good people instead of nice people

Usually, employers rapidly scan the resume of each job applicant looking for relevant education, skills, and work experience. They select 10 candidates for telephone calls, invite three in for interviews, and hire the one they <i>like</i> the best.<p>This is a bad way to hire because at best it gets you <i>nice</i> …

Employment

America's legendary drives

With over four million miles of highway, the USA offers more road trips than anyone could tackle in one lifetime. Whether you’re itching to peek into Wild West history, or just longing for a big ol’ soulful dose of nature’s vistas, you’ll find them along America’s backroads and byways. Here are our …

10 Italian Villages for a Perfect Summer Escape

For years, Italy has ranked among the top summer destinations for American travelers, an unsurprising feat given the country's historical legacy, renowned cuisine, breathtaking heartland, and award-winning wines. To get a true taste of the essence of Italy, many travelers take to the countryside to …

Tips for Picking a Guided Trip

I recently took a guided tour of Morocco with the Vermont-based Country Walkers (<i>Traveler</i> named the company’s guided tour through Brazil as one of this year’s “Tours of a Lifetime“).<p><b>Here are three lessons I learned along the way:</b><p><b>1. Seek a perfect match:</b> There are many excellent outfitters as out …

5 Tips for the Perfect Summer Road Trip

Summer has practically become synonymous with road trips, both as a way to save money on airfare and to have some fun-filled adventures on the road. …

Bountiful Yountville: The Epic Journey Begins

If California wines still baffle -- so many labels! -- you might want to spend a weekend in Yountville, on Route 29 in Napa Valley. A village by this city boy's standards, it's 12 blocks long and four blocks wide, perched on a bit of real estate smaller than 1200 acres. Washington Street bisects …

Just Back From: Babymoon in the Bahamas

A few weeks ago, my wife was reaching the end of her second trimester of pregnancy and the time seemed right for one last vacation before beginning …

Top 10 glamorous A-list destinations

Hoping to catch a glimpse of the rich and famous on your next trip? Unfortunately for any aspiring celeb-spotter, those celebs are stealthy types and really aren't interested in being spotted, so while some getaway locales never change, new under-the-radar destinations keep popping up around the …