Kirk Helferich

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9 Great DataViz & Infographics Tools with Education Discounts

Data visualization and data literacy are necessary life skills, and you should start developing them now! Whether you need to make a diagram for a …

IDG Contributor Network: Data visualization and the U.S. election throughout history

When did you last look at an election poll tracker? Today, probably. Maybe yesterday. How much time did you spend considering how that information …

Data Visualization

Making you an expert in reporting, analytics & PPC

NEW FACEBOOK ADS METRICS · 10-MINUTE READ · By Misty Faucheux on April 2 2018.Over the past few years, Facebook Ads has become one of the major …

How Business Intelligence and Analytics can Optimise Supply Chain

Business intelligence (BI) has come a long way from its management reporting roots. Analytical decision support is embedded within today’s supply …

Big Data

Brand Colors: What They Say About You (Emotional Branding)

Ever walk into a store and feel serene? I get that sensation at Z Gallerie.<p>Branding is such an important aspect on how customers perceive (and …

Marketing

Diversify your income: All my ideas for making money online

You needed more income streams yesterday.<p>“Many small streams will form a big river.” — Swedish proverb<p>Most Americans have one stream of income (a …

YouTube Marketing: A Small Business Guide

As my series on using social media marketing platforms to market your small business comes to a close (check out past installments on Facebook, …

Marketing

Survey: Amazon is the most relevant brand among U.S. millennials

Amazon’s brand is more relevant to millennials in America than any other company.<p>That’s one finding from a new survey from global marketing …

The Myth of the Purple Cow in Marketing

What's wrong with Seth Godin's Purple Cow? A couple of things, actually.<p>When Seth Godin's <i>Purple Cow: Transform Your Business by Being Remarkable</i> was first published in 2003, marketers thought they had found the Holy Grail of success.<p>Unfortunately, most of them missed the point.<p>Today, they're still …

How to Start a Luxury Brand with Just $300

What does $300 buy you these days? A couple of weeks' food shopping? A stylish pair of shoes? A multi-million-dollar skincare brand? That's what Susan Ciminelli did the first time she had some spare cash: "I started my company with $300 and built it into a multi-million business that keeps growing."<p>…

10 Digital Marketing Innovators You Should Know

<b>Ben Jones, 48, creative director, Google</b><p>Ben Jones is trying to rewire brands' perceptions of how good ads work on digital devices.<p>The future doesn't …

5 Free Marketing Tools Small Businesses Can't Afford To Ignore

Think that it takes lots of money to market your business effectively? Nope. There are a number of online marketing tools now available to help you attract and sell to more customers without costing you a dime.<p>Here are five of the most effective marketing tools your business should be already using:<p>…

Marketing

Facebook Marketing Tutorial

This tutorial is designed to make the audience understand how Facebook can be used as a digital marketing tool. It also explains how Facebook …

The 17 best online marketing communities

Online marketing communities are essential to connect with and learn from other like-minded and experienced marketing experts.<p>What are online …

Great Tools And Resources For Entrepreneurs | Founder's Guide

One of the hardest parts of starting a business is finding the right tools and resources to get the job done. For the most part, entrepreneurs have …

6 Effective Tactics to Improve Your Online Branding - OLBlog

Online marketing has become increasingly important in the world ofbusiness. Search engine optimization, as it was originally understood in the …

Millennials Driving Change in Marketing, Media (Report)

Social media marketing has become a great disruptor, turning the industry on its head and redefining what it means to create success in marketing. …

5 Rules of Digital Marketing for 2017

As the year draws to a close, digital marketers everywhere are taking a hard look forward to 2017 and the fresh opportunities the year will bring. Technology will continue to deliver new ways for brands and customers to engage with each other, but customer preferences can change just as quickly. …

How to Use Psychology to Maximize Social Engagement

What if there was a magic formula for social media marketing?A formula that would allow you to snap your fingers while saying “Presto!” and have your …

Marketing

Adobe Gives Content Creators Data On How Videos Perform

Adobe will add analytics tools from its Marketing Cloud, giving content creators access to data on how viewers interact with their content and what …

Advertising Industry

Three Ways to Take Control of Your Online Reputation (Plus: Free Tools to Help!)

Just like your brick-and-mortar business, who you are online matters. We all know the importance (and ongoing maintenance) of keeping our in-person …

Cyber Monday and Black Friday Paid Search Keyword Trends

Most paid search advertising related to Cyber Monday occurs before the actual day, according to recent research from AdGooroo.<p>The report was based on …

Taco Bell CMO: ‘Innovation is a mindset and a culture’

<i>This is part of The Digiday List of Innovative CMOs series, featuring a handful of trail-blazing brand marketers who are ahead of the curve and</i> …

Content Marketing Trends - What To Expect In 2017 And Beyond

Content marketing is crucially important in many niches and for many business models. But you already know that, and you probably know what kind of content you need. If you don’t, I’d suggest going back through my previous posts. You might find one or two that can give you the basis you’ll need for …

Marketing

Advice You'd Give Your 22-Year-Old Self on Starting a Business

You're never too young (or too old) to learn valuable lessons that come with being an entrepreneur or business owner.<p><i>By Adam Steele, founder of Loganix.</i><p>Autumn is a good time for reflection, and I've been thinking a lot about the habits I changed that took me from traditionally employed (and …

What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

There are plenty of theories for why YouTube became one of the fastest growing startups in Silicon Valley history. <b>Julie Supan</b> says the reason is …

A Framework For Creating Millennial Brand Advocates

Word of mouth is one of the oldest and most effective forms of marketing; after all, people trust recommendations from their friends and family far more than they trust ads pushed on them by brands. But the biggest challenge for brands is to foster word of mouth on a wide scale. How can marketers …

Customer Experience