To date, most influencer successes have come from companies that have come of age in the digital era. I’ll admit, our influencer marketing agency adores working with these brands. They seamlessly gravitate
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Today, every average schoolchild knows who influencers are. These are the influential people on Instagram – celebrities who have millions of active followers. The presence of your product in an educational
YouTuber influencer culture has seen a fair amount of drama lately. There was the famous feud between James Charles and Tati Westbrook, and during that timeframe, Gen Z fashion app Dote was called out
According to research (paywall) from 2015, 73% of marketers claimed to have allocated budget for influencer marketing. A more recent study shows that 86% of marketers use this tactic as part of their marketing
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Amazon is now paying influencers big commissions to sell its products. We got a leaked document that shows how it all works.
Amazon is inching in on influencers. For two years, the company has quietly run an influencer marketing program that allows creators and social-media stars to earn a cut of sales generated by Amazon links