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76% of Marketing Execs Say They Don’t Target With Behavioral Data

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State …

Marketing

3 Ways You Can Use Infographics to Promote Your Brand

Infographics are a powerful means of connecting with an audience when done right. But coming up with great ideas to visualize on a regular basis can …

New Walmart Ad Uses Rush To Salute The American Working Man

https://www.youtube.com/watch?v=0LYI–n-tjE<p>Look, a lot of the time people just don’t really care what a song is saying. If the chorus is catchy and riffs are hot, it’s go time. Just ask Ronald Reagan and half of ‘MURICA about “Born in the USA,” or anyone who ever played “Every Breath You Take” at …

A $10.10 Minimum Wage Would Make A DVD At Walmart Cost One Cent More

Ken Jacobs, chair of the Labor Center at the University of California, Berkeley, estimates that a minimum wage at that level would add $200 million to Walmart's yearly labor costs, which comes to just 0.8 percent of what it currently spends. That also represents just 0.06 percent of the company's …

How Do You Win The Mobile Wallet War? Be Like Starbucks.

Your money is going mobile. Everyone, from Apple, Amazon, Google, eBay, Square not to mention Visa and MasterCard wants a piece. And for good reason–as I wrote previously– research firm Gartner estimates that mobile payments will top $720 billion a year by 2017, up from $235 billion last year. The …

Food Stamp Cuts So Devastating Even Walmart Is Too Expensive

Walmart struggled at the end of last year. But according to the retailer's new estimations, it wasn’t because people didn’t want to buy. It was because they couldn’t.<p>The retail giant warned Friday that the effect of last year's national food stamp cuts on its bottom line will likely be deeper than …

How Companies Trick You into Thinking You’re Buying a Premium Product

Even as middle class consumers are tightening their budgets, companies are finding ways to tout “everyday luxury” products—from food to shampoo—that …

Meet the rebels on the front line of Latin America’s brewing insurgency

BOGOTA—When Berny Silberwasser blew $40,000 of his savings bringing second-hand brewing equipment from Portland, Oregon to Bogotá in 2002, he can hardly have imagined what a canny investment it would prove to be. “At that time it was all I had”, he remembers. “We used it for three years non-stop …

Beer

12 business books you will need to read in 2014

<i>This originally appeared on LinkedIn. You can follow Adam Grant here.</i><p>One of the highlights of becoming an author is getting to read some exciting books in advance, and hearing early buzz about others. It’s the book nerd’s version of seeing sneak previews of movies before they hit the silver …

Self-improvement

The Big Retail Brands That Drove Customers Away This Holiday

<i>[CORRECTED: This story initially misstated details of Old Navy's marketing campaign.]</i><p>As the 2013 holiday-shopping season winds down, which brands succeeded in hanging onto their customers, and which saw them stampede out the door to competitors?<p>Research done over the weekend by longtime …

From fast food strikes to Wal-Mart: 2013 and the year in labor

2013 was a year of unexpected vulnerability and vitality — and the year fast food and Wal-Mart campaigns diverged<p>This time 13 months ago, low-wage non-union workers had just mounted first-of-their kind strikes against the behemoths of the post-crash economy: fast food and Wal-Mart. One year later, …

Wal-Mart kick starts holiday shopping online

World's largest retailer debuts 7 big deals usually saved for day after Thanksgiving.<p>NEW YORK (AP) — Wal-Mart Stores Inc. is upping the ante on holiday shopping.<p>The world's largest retailer is pulling forward by nearly a month seven big deals on items like TVs and tablets that were originally …

Food Stamp Cuts Spell More Bad News For Shoppers and Retailers

The reduction in food stamp allocations that takes effect today could have a big impact on<p>2013 Holiday sales.<p>An estimated 48 million Americans are on the government’s supplemental nutritional assistance program (SNAP) and benefits for a family of four will be reduced by $36 a month. Benefits were …

Moving In With Manufacturers, Amazon Delivers A New Approach

Amazon's business is built on three basic concepts: faster delivery, greater selection, and cheaper prices.<p>In service of that, it has built enormous warehouses staffed largely by robots that shuttle around, pulling goods out of bins at remarkable speed. It can take just a matter of minutes to go …

Couponing and Grocery Shopping: A Bore, or a Blast?

“Grocery shopping is among the most common activities of the adult population,” reads the introduction to a new study. “Love it or hate it, we are …

Bank of America Is Slashing 3,000 Mortgage Jobs This Quarter

The cuts come as the bank is experiencing a drop in refinancing and its delinquent loan portfolio.<p>The employees that are being cut were brought on to deal with the high volume of delinquent loans BofA was saddled with from its acquisition of the failing sub-prime loan originator, Countrywide …

The unheard story of David and Goliath | Malcolm Gladwell

How I hacked online dating | Amy Webb

RT @MrDerekNoakes: I'm not sure if he's blind or just really cool. Either way, I loves him.. http://t.co/n3tuPs7oHY

Sen. Bernie Sanders: Walmart's 'Starvation Wages' Fuel 'Obscene' Wealth Disparity

The Walton family's enormous wealth is proof that Walmart can afford to pay its workers a living wage, Sen. Bernie Sanders (I.-Vt.) argued on Saturday.<p>In an interview on MSNBC’s “The Ed Show," Sanders laughed at the idea that Walmart and other large employers like McDonald's are unable to afford …

What Could You Have Done With All The Hours You Spent Watching 'The Bachelorette'?

As Season 9 of the "The Bachelorette" comes to a close, we sit back and reflect on all the time we spent watching love blossom and crumble in the name of Chris Harrison.<p>The franchise, which had a ratings boost last year, expanded its episodes from one hour to two in 2008, and we began to wonder, …

Why “Gangnam Style” gave Psy’s father an 800% stock boost

So, there’s no reason this should have happened.<p>But shares of DI Corp., a South Korean company that makes testing equipment for the semiconductor industry, shot up last year. The reason? Perhaps, you say, a robust increase in the company’s earnings fundamentals, which was digested by the best and …

Gangnam Style

Pepsi's Naked Juice Agrees To Pay In Lawsuit Over 'All Natural' Labels

The plaintiffs had accused the company of falsely labeling some of its juices as "all natural."<p>Naked Juice, which is owned by PepsiCo., denied that its labels were misleading or false, but agreed to stop using the term "all natural" on its juices, LA Weekly wrote.<p>It also agreed to hire an …