Kat Falana

117 Flips | 9 Magazines | 2 Likes | 10 Following | 7 Followers | @kfalana | Keep up with Kat Falana on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kat Falana”

10 Books That Will Kick-Start Your Creativity

Even the most crafty and creative types get stuck every once in a while. And when that block comes, sometimes all it takes is a little inspiration to get you back on track with whatever your creative passion is. Whether you’re a baker or an illustrator, or something in between, these 10 inspiring …

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How to Adapt a Recipe to a Slow Cooker

Picture this: You throw everything into a pot. Then it's off to go run errands or even go to work for the day. Hours later, you unlock the door, and return to a perfectly cooked dish. <b>This can happen for most traditional recipes—because they can be adapted for a slow cooker</b>. Don't believe us? Read …

Spotlight: Food Stylist and Photographer Kristen Hess

<b>My name is</b> Kristen Hess, NYC food stylist/photographer and author of The Artful Gourmet food blog.<p><b>My love of</b> food and cooking led me to dive into the world of food styling and food photography, start a food blog back in 2010 and pursue a career in the culinary arts.<p><b>I use Flipboard as</b> a starting …

Want To Start A Successful Company? Read These Five Books First

There’s an old saying in the rare coin business. That is: “buy the book before you buy the coin.” The same thing, I would say, goes for folks who want to start their own businesses. But where do you start? I asked Ted D. Zoller, the director for entrepreneurial studies at UNC’s Kenan-Flagler …

Fast food reinvented? Eatsa, a fully automated restaurant, now open - Inside Scoop SF

The future is now.<p>Well, it certainly feels that way when you walk through the doors at the flagship location of <b>Eatsa</b>, a new high-tech fast food restaurant that opens today, <b>Monday, August 31st</b>, near San Francisco’s Embarcadero.<p>According to co-founders <b>Scott Drummond</b> and <b>Tim Young</b>, Eatsa is all about …

How to Utilize The Psychology of Persuasion to Increase Conversion Rates

Why do customers buy your product and not your competitor’s?Well-known consultant and author Jack Trout once said:<i>“Marketing isn’t a battle of</i> …

Marketing

How to Use Pinterest to Grow Your Store Sales

With fall shopping for back-to-school winding up, fall clothing and décor shopping about to start and holiday shopping season just around the corner, …

How to Use a Comma - Copyblogger

On this episode of Editor-in-Chief, host Stefanie Flaxman continues her Editorial Standards series with a lesson about correct comma usage.<p>Commas are …

Content Marketing

The 100 best novels written in English: the full list

After two years of careful consideration, Robert McCrum has reached a verdict on his selection of the 100 greatest novels written in English. Take a look at his list<p>A story of a man in search of truth told with the simple clarity and beauty of Bunyan’s prose make this the ultimate English classic.

Literature

This Is How You Turn Your Blog Posts Into Killer Sales Tools

Want the content you create to make customers buy? Then use their 'parachute moments.'<p>You've heard it on this site and pretty much everywhere else--content is vital to success in today's marketplace. So you spend a lot of your time writing blog posts and creating videos, or you pay someone else to …

7 Spectacular Cakes That Couldn't Be Easier To Make

It's time to up your cake game, and it couldn't be easier.<p><b>Raspberry Crepe Cake</b><p>Sure, it may look like an intense project, but it couldn't be simpler to assemble. <b>Get the recipe</b>.<p><b>Chocolate Dump Cake</b><p>Throw all the ingredients into one bowl, then pour the batter into a pan and bake. No frosting necessary.</b> …

Top 10 Business Plan Templates You Can Download Free | Inc.com

Writing your business plan. Ughhhh.<p>It's definitely not the most exciting part of starting a business. In fact, if you're like a lot of entrepreneurs, you're probably going to find yourself pulling a few all-nighters to get one done before heading into your first pitch for funding. Because that's …

New in the Shop: Beautiful Book Quotes Become Clever Illustrations

Evan Robertson of Obvious State takes meaningful quotes from famous authors and illustrates them in an incredibly clever way. What's interesting about each illustration is that sometimes you have to sit and stare at the piece for a few seconds until you finally see the hidden message.<p>For the one …

Posters

Red Velvet Layer Cake with Cream Cheese Frosting.

<i>Red velvet cake is so much more than a white or chocolate cake tinted red. This iconic cake is a masterpiece of flavors, textures, and frosting.</i> …

Blue Velvet Cupcakes with Easy Vanilla Buttercream | Tracey's Culinary Adventures

I know what you’re thinking. Didn’t we just do red velvet on Wednesday?? Yes, yes we did. And to be honest, I had zero intention of sharing these …

24 Recipes Everyone Should Know How to Cook

From chicken pot pie and classic Caesar salad to brownies and cookies.<p>We've rounded up 24 basic recipes that everyone should know how to cook, from a pot of rice to pot roast. Master these, and you'll never find yourself stumped in the grocery store.

5 Reasons Why Pictures Make Your Flipboard Magazine Better

Flipboard is a visual platform. Photographs don’t just make your magazines <i>look</i> better, they also help to increase their discoverability and engagement.<p>The brain processes images 60K times faster than text.<br>• 90% of the information transmitted to the brain is visual.<br>• 40% of our neural tissue is directly …

Social Media

Rare Birds Wants To Create 1 Million Female Entrepreneurs

Rare Birds, a new Australian bred organization has launched to create 1 million female entrepreneurs in five years. It believes that more women should back themselves to build successful companies.<p>This movement is not new but is certainly picking up momentum. Chancellor Angela Merkel’s government …

Why the Founders of Shortcut, In-Home Haircut App, Will Not Sell Company

The big idea, the one that would launch an app downloaded nearly 10,000 times and create a company worth millions of dollars, started with a shoeshine.<p>Will Newton, a social media manager, met up for dinner with his friends Irvin Slobodskaya, an account manager for a digital marketing company, and …

The Bag That Gets You Through TSA Without Unpacking

In my continuing effort to travel in a more compact, organized fashion, I decided to try a carryon bag that promises to speed through airport X-Ray machines without having to pull out laptops, IPads and all of the various electrical cords. The bag is produced by a company called ecbc, the system is …

5 Effective Twitter Strategies You Don't Know

In 2001, when my business partner and I first founded our education company, Imagine Easy Solutions, getting the word out about our product was very different compared to today.<p>We didn’t have communities like Twitter, Facebook, Instagram, or Pinterest to spread our message. Instead, we spent days …

Social Media

How Can Women Entrepreneurs Tackle Gender Bias And Get VC Funding?

Patricia Nakache, one of the few female VCs in Silicon Valley, has some surprising solutions to eliminate gender bias for startups.<p>Patricia Nakache is a rarity in Silicon Valley.<p>She’s a female venture capitalist and partner with the firm Trinity Ventures, where she’s funded online consumer and …

Advice From An Entrepreneur: Secrets Of Success For Female Business Owners

<i>This post originally appeared on LearnVest.</i><p>Starting a business can be exciting, gratifying and absolutely terrifying—all at the same time.<p>Just ask Claudia Chan.<p>After a nine-year stint at the helm of entertainment company Shecky’s, Chan launched S.H.E. Globl Media, an education platform designed to …

Sour Cream Pound Cake

Recipe<p>Yield: Yields one large bundt cake.<p>Servings: eight to ten.<p>The combination of vanilla, coconut and almond extracts creates an intriguingly …

Dessert

Chipotle Bribing People to Eat Its Vegan Dish; 'Top Chef Estrellas' Season 2

<i>THE CHAINS—</i> <b>Chipotle Mexican Grill</b> is doling out <b>totally free food</b> in its latest deal — the catch? Interested parties much first order, and ostensibly eat, its vegan <b>Sofritas</b> menu item. The <i>Los Angeles Times</i> reports Chipotle will give every customer who orders a Sofritas menu item on <b>January 26</b> a …

5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers - Copyblogger

This is not a how-to post; this is a how-to-think post.<p>What troubles me about the majority of current content creation activities from companies is …

Key Templates for Content Marketing, Social Media, Influencer Planning

Whenever I look at the stats to see how CMI’s content is performing (which I do more often than I like to admit), one conclusion is always clear: You …

9 Best Practices for Promoting Your Business on Social Media

The CEO of social media marketing company Moment.Me shares some wisdom.<p>Social media can be tough to tackle for any business, but especially for smaller ones that can't afford to hire a social media specialist.<p>Simply broadcasting advertisements on Twitter and Facebook is not going to attract or …

4 Ways to Market Your Business for Free

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ask any entrepreneur that’s just starting out what the most difficult aspect of their business is and they’ll likely point you to the challenge of reaching and retaining customers. Yes, marketing a new business or product can be a time …

Small Business