Kevin Liu

10 Added | 2 Magazines | 22 Likes | @kevinkuoliu | Keep up with Kevin Liu on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kevin Liu”

5 Huge Mistakes That Salespeople Make in Cold Emails

Email marketing campaigns should start with a clear, no-nonsense, straightforward message.<p>As I pointed out in yesterday's column on sales mega-trends, email marketing is the only form of outbound marketing that still works for B2B products. Unfortunately, most companies aren't very good at writing …

Marketing

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《成功营销》官方网站---欧莱雅:数字世界的第二张面孔

<b>成功营销微信号:vmarketing</b><p><b>文/本刊记者:康迪</b><p>“当很多人在谈的时候,在欧莱雅——我们已经这么做了。”当其他跨国美妆品牌对手还在尝试时,欧莱雅早已探索多年,甚至更为“激进”的开始以数字作为其营销核心转型。这一次,这个风向标,又能给我们什么样的启示?<p>欧莱雅中国副总裁兰珍珍、欧莱雅中国首席市场官 …

Conversion Rates: 13 Content Marketing Strategies Every Business Must Implement

Ever since traditional forms of advertising have taken a backseat, businesses of all sizes are relying solely on digital marketing strategies to pull …

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.<p>Marketing Strategist<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of …

Graphic Design

《成功营销》官方网站---是谁在超越阿迪达斯?

<b>成功营销微信号:vmarketing</b><p>文/本刊记者 谭爽<p>2014年,在美国这个全球规模最大的运动服装市场,仅有18年历史的新锐品牌Under Armour首次超越了Adidas成为仅次于Nike的全美第二大运动品牌。作为美国本土品牌,Under Armour在美国青少年中颇具影响力,很多消费者提到该品 …

The Content Marketing Revolution

We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.<p>Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing …