Kevin Liu

10 Flips | 2 Magazines | 22 Likes | 1 Following | @kevinkuoliu | Keep up with Kevin Liu on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kevin Liu”

5 Huge Mistakes That Salespeople Make in Cold Emails

Email marketing campaigns should start with a clear, no-nonsense, straightforward message.<p>As I pointed out in yesterday's column on sales mega-trends, email marketing is the only form of outbound marketing that still works for B2B products. Unfortunately, most companies aren't very good at writing …

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Conversion Rates: 13 Content Marketing Strategies Every Business Must Implement

Ever since traditional forms of advertising have taken a backseat, businesses of all sizes are relying solely on digital marketing strategies to pull …

The Psychology of Color in Marketing and Branding

A comprehensive look at the role color plays in marketing and how it impacts customer engagement.<p>This story originally appeared on Help Scout<p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.<p><b>The reason:</b> Most of today's …

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The Content Marketing Revolution

We are, at present, in the midst of a historic transformation for brands and companies everywhere — and it centers on content.<p>Nine out of ten organizations are now marketing with content – that is, going beyond the traditional sales pitches and instead enhancing brands by publishing (or passing …