Studies show it produces fewer good ideas than when people think on their own. Thankfully, there’s a better way to work in groups. If you work in an office, your boss has probably forced you into a brainstorming
#Twinning. Yesterday, Google revealed Pixel, a new AI-driven smartphone built to lure frustrated iPhone users away from Apple. And Google is doing it with hardware that’s a dead ringer for the iPhone.
There’s no better way to learn how people actually use your product than to visit them in their homes, says Gabriel Trionfi, Pinterest’s user experience researcher (and imaginary friend expert). Every
Innovation is hard to pin down, but with these six insights Ideo says it’s cracking the code. How do you measure “innovation?” It’s something that every organization seems to be after–just look at AT&T’s
Practice these habits to evolve your business model! Design thinking is a methodology that when practiced, can become part of your mindset. In organizations, new approaches can translate into new models
Which can easily be avoided. When you look at the stats for first-time business failure, they are truly startling research shows that anywhere from 50-95 percent of start-ups fail within their first 18
Typical stories of creativity and invention focus on finding novel ways to solve problems. James Dyson found a way to adapt the industrial cyclone to eliminate the bag in a vacuum cleaner. Pablo Picasso
Lecturer and design expert at Central Saint Martins, Dr Matt Malpass, reveals how businesses can benefit from ditching the Post-its and taking a design-led approach to innovation. Dr Matt Malpass, senior
Jim Hackett was raised on Ideo’s brand of design thinking. Can he use it to save the 114-year-old automotive giant? In April 2017, the Ford Motor Company–114 years old, the second largest carmaker in country
Brainstorming can be a tricky business. There’s the awkward silence when your boss asks a far-fetched question and no one knows how to respond. The fear that you’ll toss out an idea only to draw blank
Here is my list of films guaranteed to get your creative juices flowing. You've probably been in this situation. You need to get a group of people, your team or a group of customers, to think creatively.