Kevin Hudson

206 Flips | 6 Magazines | 169 Likes | 13 Following | 42 Followers | @kevinhudson | Keep up with Kevin Hudson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kevin Hudson”

Outdoor Advertising Is The New Black

Jonathan Sills Contributor<p>More posts by this contributor:<p>What 2015 Has In Store For Native Ads, TV And Email<p>Big cities like San Francisco and New York are digital meccas, home to many of the world’s largest technology startups — and to hordes of smartphone-toting, app-using consumers. But when it …

Want to Know How Much Consumers Really, Really Love Ads? Take a Look | Inc.com

<i>Absurdly Driven</i> <i>looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.</i><p>They love you, marketing people. They really love you.<p>It's just that sometimes you get on their nerves. A lot. And then they don't love you so much. In fact, then they can't stand you.<p>I deduce …

Bernie Sanders

How Advertising Partnerships Can Help Cities Afford To Build For The Future

Your city, brought to you by…<p>Online advertising transformed in a flash. It wasn’t long ago that banner ads and pop-ups dominated the web, with Internet advertisers taking an approach not dissimilar to that of TV ads–widely blast content that’s relevant to a fraction of people and hope it sticks. …

Connect, the1st global out-of-home mobile interactive advertising platform

Out-of-home now even more mobile with Connect, the first global OOH mobile interactive advertising platform. The interactive network is a unique way for advertisers to integrate their outdoor campaign with their online activities and thus involve consumers more. The interactive network supports …

Advertisers Pump Money Into Out-of-Home, Digital Ads in July

By<p>Nathalie Tadena<p>Nathalie Tadena<p>The Wall Street Journal<p>Biography<p>@nftadena<p>nathalie.tadena<p>Google+<p>Nathalie.Tadena@wsj.com<p>Advertisers in the U.S. increased their spending on out-of-home and digital ads last month, while television ad sales suffered despite events like the U.S. women’s team World Cup …

Advertising

Digital Out Of Home advertising is not about digital, mobile or billboards

It’s about connecting brands and people through content. And it’s about connecting brands and consumers with commerce.<p>When reflecting on the scope of …

12 Books From Which to Build a DIY MBA for the 2020 Leader | Inc.com

I have been teaching graduate-level MBA courses since 1987. My classes focus on strategic planning and alignment. I've witnessed many changes in MBA programs over the years and believe that a self-taught student can be just as well educated as one who follows the core curriculum. Here are 12 books …

Seth's Blog

Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do.<p>We …

Seth's Blog

Washing your hands helps you avoid getting sick.<p>Putting fattening foods out of your reach helps you stay slim.<p>And the provocations and habits you …

6 Lessons From the Boldest Launch in Startup History

Jet.com's launch is going to be huge. Here's what you can learn.<p>Obsessed.<p>That's how I've felt about Jet.com and their audacious launch plan since I learned of it a little over a week ago. Considering that I'm raising a family, running a fast-growing startup and writing a book, it takes a lot for me …

Seth's Blog

<i>[Inspired by my new book]</i><p>What will you do next?<p>What can you learn tomorrow?<p>Where will you live, who will you connect with, who will you trust?<p>Are …

Seth's Blog

Probably worth reviewing at your next marketing meeting (or every marketing meeting)... There's a three-step ladder:<p>Awareness<p>Education<p>Action<p><i>Awareness</i> …

Seth's Blog

We expect authors, painters and singers to identify themselves, to sign the work they do.<p>And surgeons and lawyers as well.<p>What about managers, …

Seth's Blog

One of the milestones every entrepreneur passes is when she stops thinking of people she hires as expensive ("I could do that job for free") and …

Seth's Blog

When you build a building, it stays around for a long time.<p>When you invest and staff a factory, it's something significant, and it lasts.<p>When Heinz …

Seth's Blog

Do you make your own paper? Do you start with wood pulp and mix and bleach and set and produce the sheets you use? My guess is that you save time …

Seth's Blog

Can you change?<p>Are you stuck with your habits, your knowledge, your weight, your fitness, your interpersonal skills? Is your future a slightly …

Seth's Blog

When you present to a board, to potential investors, they ask themselves some questions about your new project:<p>Is there a problem?<p>Do I like the …

Seth's Blog

<i>"Selling enough records to make another record."</i><p>Rick Rubin started DefJam in his NYU dorm. Steve and I built TSR in Curtis Hall, and I went on to …

Seth's Blog

Just one more level on this game, she says. Once I get to level 68, I'll be done.<p>Just one more tweak to the car, they beg. Once we bump up the …

Seth's Blog

The job is no longer to recite facts, to read the bio out loud, to explain something better found or watched online.<p>No, the job is to personally and …

Seth's Blog

What's the point of being open 24 hours a day, seven days a week, especially if you get zero calls between 3 am and 4 am?<p>Why take the risk of …

Seth's Blog

"I don't like it"<p>"I don't understand it"<p>Those are the only responses your new idea can possibly generate from many around you if your new idea is …

Seth's Blog

Sandeep points us to 'Signs', a restaurant in Toronto where every waiter is deaf and the only way to order is with ASL.<p>This isn't a tourist …

Seth's Blog

The original reason for brands was to let the buyer know the source of the goods. "We made this," says the organization we trust when we buy …

Seth's Blog

One reason organizations slow and stumble is that teams of well-meaning people form committees and go to meetings, determined to please the boss.<p>What …

Seth's Blog

Architecture students bristle when Joshua Prince-Ramus tells them that they are entering a <i>rhetorical profession</i>.<p>A great architect isn't one who draws …

Seth's Blog

One model of organization is to find something that you're good at and that's easy and straightforward and get paid for that.<p>The other model is to …

Seth's Blog

Isn't the drawing board the place where all the best work happens?<p>It's not a bad thing to go back there. It's the entire point. (HT to Neil).

Seth's Blog

Before you're asked.<p>Before she asks for the memo, before the customer asks for a refund, before your co-worker asks for help.<p>Volunteer.<p>Offer.<p>Imagine …