Kevin-Natalie Daughtry

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Fall of the American Empire

The U.S. government is, as a matter of policy, literally ripping children from the arms of their parents and putting them in fenced enclosures (which officials insist aren’t cages, oh no). The U.S. president is demanding that law enforcement stop investigating his associates and go after his …

Political Science

How to Market to Someone -- and You Know Who That Is -- Who's Constantly Online

Almost half of America's teens are constantly online. As a marketer, what are you going to do about that?<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A recent Pew Research study discovered that almost half of America's teens are online “almost constantly.” In that study, …

Social Media

Trump is creating his American caliphate, and democracy has no defence

If there was a dictator’s playbook, the Donald Trump administration would now be on the “Instrumentalise Religion” chapter. Last week, in what sounded like the launch of a US caliphate, the attorney general, Jeff Sessions, reached for a biblical verse to defend his department’s policy of separating …

Immigration

Humanize Your Brand: Marketing Your Technology Business With Human Touch

Everything is evolving, including the way how technology companies market themselves.<p>Technology companies in the B2B sector are doing everything they …

Marketing

Here is how Trump used claims of 'fake news' to create his dangerous cult of fanatics

Toward the end of the Second Great Awakening, a series of revivals that marked the first half of the American 19th Century, one Baptist preacher …

Fake News

Are taglines still relevant? Heineken says no

Taglines have been a hallmark of beer advertising for decades. Some of the classic ones, like "Great Taste, Less Filling," "This Bud's For You" and …

Advertising

The future of better ads is permission-based marketing

From Unilever's chief marketing officer Keith Weed telling the industry to “Drain the Swamp!”, via the Cambridge Analytica scandal, to the rise of ad …

Digital Advertising

How You Can Improve UX with Microinteractions. Part II

In the first part of the article, I talked about the definitions and types of microinteractions and why they work for your product UX. Here, I will …

UI Design

A Second American Civil War?

Trump's "war on the deep state" could have frightening implications.<p>Imagine that an impeachment resolution against Trump passes the House. Trump …

War

Charlottesville Hate Marcher Elected by Republican Party

James Allsup went from a ‘pro-white’ group to a post in a Washington state GOP in an uncontested race.<p>An affiliate of a “pro-white” group who marched …

Rights & Freedoms

Study: Social media ads increasingly less popular among viewers

Americans have a dimming view of online advertising.<p>That’s the gist of a new report from Sprout Social, a social media monitoring and management …

Public Relations

A closer look at RED's audacious Hydrogen One phone

In a van sitting between the high school from <i>Pretty Little Liars</i> and the Stars Hollow gazebo from <i>Gilmore Girls</i>, RED founder Jim Jannard takes out his smartphone — the Hydrogen One — and starts whipping through demos with me. We're at AT&T's Shape entertainment conference at Warner Brothers Studios …

Hydrogen

Four Data-Driven Strategies To Leapfrog Your Competition

Are you taking a data-driven approach to your marketing strategy? As a marketer, you have likely been on the receiving end of this question. I know I have, and I think we can all agree on the immense benefits that come with it. I find it particularly inspiring and of immense value when data returns …

Marketing

5 Online Marketing Mistakes That Will Cost You

You can't afford to waste time, money and missed opportunities.<p>Success in today's marketplace requires strong online marketing skills. That's true whether you are a B2B or B2C company. You simply can't afford to have an ineffective or inefficient online marketing plan.<p>There are two reasons. First, …

Marketing

Why Your Website Needs a Strong About Page

This is why a strong About Page is part a successful marketing strategy.It’s no surprise a strong website is imperative in today’s economy. Research …

Marketing

Ivanka Trump embodies her father's family values

George W Bush famously said family values don’t stop at the Rio Grande river. It was his way of answering all those angry questions on the campaign trail about how he would stop “illegal immigrants”.<p>Ivanka Trump photo with son sparks backlash over border separations<p>Read more<p>If moms and dads …

Donald Trump

7 tips to develop your employees as brand ambassadors

Your employees are often your company’s best storytellers.<p>The question is: What kinds of stories do they have that are worth telling?<p>Here are tips …

Public Relations

4 Nifty Techniques for Hiding Lav Mics on Your Subjects

As a filmmaker, knowing how to hide a lav on a subject is an absolute must.In many cases, having a boom operator follow your actors around with a mic …

Filmmaking

How Facebook Marketing is Changing (And How to Be Prepared)

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>Facebook, as a platform, is barely recognizable from the social network …

Marketing

Drone pilots' pay plummets 90% in 'race to the bottom'

Andy Trench made $2,000 a day in 2015 taking sky-high photographs along the East Coast with a drone he made himself. Now that same work fetches about $175.<p>"It's apparent that a lot of this industry is a race to the bottom," said Trench, a Rhode Island entrepreneur who has been operating …

How does Google’s new podcast strategy work?

The boom in podcasting has, unsurprisingly, not gone unnoticed by Google. Last month the tech giant unveiled its strategy for doubling the number of …

Digital video is now every bit as mature as film [opinion]

<b>Digital video production is no longer reduced to technical specifications and requirements. Instead it has reached a point where good specifications</b> …

John McCain, Donald Trump, and the Parable of the Crab Bucket

We should be clear about this. John McCain haunts the Trump White House, not because of his votes or policy disagreements, but because he represents …

Your Personal Brand is One of Your Most Strategic Assets. Here's How to Make it Work for You.

Like all companies have cultures, everyone has a personal brand. Your level of brand intention will drive your reputation and your bottom line.<p>Think about the various audiences you have in your life: family, friends, co-workers, employees, customers, partners, investors, advisers. If they had to …

Marketing

4 Examples That Will Confirm You Were Born to Be a Leader

Do you have a natural bent for people and relationships? That's a good starting point.<p>Ever wonder if you're true leadership material? Perhaps you've been told you are, but the question is <i>by what standard</i>? Thousands of leadership books are written each year, many of them with marketing agendas to …

Leadership

It’s Time for Trump Voters to Face the Bitter Truth

Republicans elected a president who promised to take on D.C.—instead, Trump has presided over an extraordinary auction of access and influence.<p>Donald Trump promised to “drain the swamp” while running for office. Voters gave him the opportunity to follow through when they propelled him to the White …

Donald Trump

FAA Relaxes Drone Restrictions With 10 New Programs

The space above your head—currently filled with sky, maybe some clouds, and the passing bird or plastic bag—is valuable. Many a company would rather …

USDOT

Typography: 36 days of type by Alper Dostal

There are many design challenges out there but my favorite has to be the 36 days of type. The idea behind this typography project is simple, …

Infographic: What belongs in your branding style guide

If you have market competition, you have to identify what makes your organization special.An important part of differentiating your products is …

Exclusive: Google's Duplex could make Assistant the most lifelike AI yet

The conversation seems mundane. At least, at first.<p>In a building called the Partnerplex on Google's sprawling campus in Mountain View, California, I've been invited to hear a 51-second phone recording of someone making a dinner reservation.<p>Person 1: <i>Good evening.</i><br>Person 2: <i>Hello?</i><br>Person 1: <i>Hello.</i><br>Person …

James Martin