kevin Omalley

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16 analytic disciplines compared to data science

What are the differences between data science, data mining, machine learning, statistics, operations research, and so on?<br>Here I compare several …

Product Marketing Vs Content Marketing: Which Is Better And Why?

Thanks to the onset of the digital era, marketing has evolved in many different directions. Traditional ad mediums like radio and TV spots are still around, presumably making money for somebody, while newer mediums like social media marketing promise substantial returns with less historical …

Marketing

My Own Demand Generation Journey – 3 Marketing Lessons Learned

I recently presented “A CEO’s Guide to Inbound Marketing” to a group of Founders in the AccelerateBaltimore program, and it got me thinking about …

Marketing

4 Things World Class Content Marketers Do Every Time They Create Content

Content is by far the most valuable asset businesses can use, to not only engage and inform customers, but to increase traffic to their website and …

Take Stock: How to Conduct a 2015 Blog Content Audit

I’ve never been much of a numbers gal. Humanities, that’s always been my thing.<p>But my mentor, Tara Gentile, is fond of asking us: If you’re not …

Comparing the ROI of Content Marketing and Paid Advertising

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to a content marketing ROI strategy? <i>I don’t think …

The Do's and Don’ts of SEO in Content Marketing

When writing great content for a website or blog, there is always the question of how that content will be found. After all, the goal of having your …

Internet Marketing