Jesper Kerrn

8 Flips | 3 Magazines | 2 Likes | 2 Followers | @kerrn | Senior Digital Designer

The Most Successful Brands Focus on Users — Not Buyers

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the <i>minds</i> of their customers, digital …

Customer Experience

A Guide to Men’s Dress Codes for All Occasions

Although dress codes are designed to provide guidance on what to wear, they can often make choosing an outfit more complex. With all their […]

Clothing

The advertising industry has been living a lie

Did you catch that bombshell story posted by BuzzFeed the other day about the super sophisticated online advertising fraud operation?<p>I noticed right away that it was remarkably similar to a piece I'd written for Adweek in 2013.<p>It's not that BuzzFeed plagiarized anything. In fact, their reporting …

Advertising Industry

82 Content Marketing Tools to Make Your Life Easier

Content marketing is hard.One of the reasons it’s hard for so many people is the fact that they don’t know where to start.If you want to be …

Marketing

The AI That Predicts Your Sexual Orientation Simply By Looking At Your Face

Even though there are examples throughout history from the ancient Greeks to the 18th century of people practicing physiognomy, basically judging a person’s character or lifestyle from their facial features, a recent study from Stanford University gives us a modern-day version to …

Artificial Intelligence

A System for Easily Publishing Consistently Great Content - A Pamela Wilson Series

<i>This five-part series is a guest contribution from Pamela Wilson of Big Brand System.</i><p>Content marketing works — you know that. It’s one big reason you …

Writing

9 Ways to Give WordPress Blog Contributors Helpful Stats About Their Posts

Having different contributors to your blog is a good thing. It allows different voices to be heard; different perspectives. But what if their content …

How to Get More People to Share Your Content on Social Media With WordPress

There’s a formula all of the best bloggers follow: valuable content + proper search engine optimization + semantic relevancy = great rankings in …

Social Media