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You Can Now Make Dinner Reservations & Order Takeout on Instagram

How many new restaurants have you discovered through mouthwatering Instagram posts? And beyond making mental notes to try them, how many have you …

Customers

Spooked by brand-safety concerns, marketers turn to mobile gaming apps

Brand-safety concerns on YouTube and Facebook are pushing advertisers to gaming apps.<p>An executive at a large consumer packaged goods company, who …

Apps

The North Face’s New Campaign Aims to Focus More on Women in Advertising

More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That …

Mightier is helping calm kids down through mobile games

Learning how to regulate your emotions is a fundamental skill, but it can be tough for kids, especially those with challenging behaviors, oppositional disorder, ADHD and autism. Mightier, by Neuromotion Labs, is a gaming platform that teaches kids a valuable set of emotion management skills using …

The Complete Guide to Snapchat Advertising Targeting Options [Infographic]

Influencer marketing platform Izea has created guides for advertising on the major social networks: Facebook and Instagram, Twitter, YouTube, and …

Wales Officially Pledged To Become A 'Zero Waste' Nation By 2050

In late 2017, <i>The Guardian</i> reported that Wales was the second-best nation in the world for households that properly recycle waste, though the U.K. as …

Three Ad Tech Trends Marketers Should Not Ignore In 2018

It’s hard to keep up with the changing face of digital advertising, which continues to grow and expand. More than 40% of all U.S. media spending is now digital, and the mobile segment of this market is expected to be more than 70% of digital ad spending. While the best ad tech helps optimize …

Virtual Reality

'HQ Trivia' players are furious following a contested $25,000 game that no one won

On Sunday night, as a $25,000 game of "HQ Trivia" came to a close, the winner-to-be was kicked from the game. There was no winner — no happy story of a young teacher suddenly flush with cash.<p>There was just a relatively bland statement on the "HQ Trivia" Twitter feed soon afterward. "HQ moderators …

App Store

Zoosk Labs Jumps on the HQ Trivia Bandwagon With Lively

The company behind dating website and app Zoosk is putting its own spin on the HQ Trivia imitation trend with the restarting of its Lively app.<p>Zoosk …

360° Video Ads Drive Higher Purchase Intent Compared To Traditional Video Ads

<i>Biggest Pitfall For Effective 360° Video Ads Is Simple Branding, According To New Research From YuMe, MAGNA, The IPG Media Lab</i><p>MAGNA, the …

Wendy's beefs up in-app offers, loyalty via March Madness sponsorship

Dive Brief:<p>For its March Madness sponsorship, Wendy’s is launching an interactive bracket on Facebook, Instagram and Twitter, encouraging fans to …

Facebook, Google tout new ad opportunities in mobile games

Facebook and Google are making separate pushes into mobile gaming and have developed ways for marketers to place ads in games. Google on Thursday …

Saks x Bumble Hive to Kick Off at Saks Flagship

It will host networking events, entrepreneur panel series, styling services and exclusive products.<p><b>SAKS AND BUMBLE MAKE A CONNECTION:</b> Saks Fifth …

Flagship phones in 2018 will all have glass backs, whether we like it or not

A practical and luxurious consideration<p>Glass has become the material of choice for premium mobile phones, and it looks like that’s set to remain in vogue this year. As my colleague Vlad Savov notes on Twitter, most of the 2018 flagship phones will feature glass from front to back.<p>The Nokia 8 …

Pizza Hut’s Pie Tops II sneakers can order a pizza and pause your TV

The polar opposite of running shoes<p>Smart shoes that can track your workouts aren’t a new thing. Pizza Hut, however, has created smart shoes that are the polar opposite of fitness. The Pie Tops II, a sequel to last year’s Pie Tops sneaker, are here as part of an ad campaign for March Madness (via</i> …

Holding hands can sync brainwaves, ease pain, study shows

A new study by a pain researcher shows that when a romantic partner holds hands with a partner in pain, their brain waves sync and her pain subsides.

The US is now buying more stretchy pants than blue jeans

You can wear them while exercising, lounging around, out on the town, or even to work. High-elasticity pants—whether designed for yoga or athleisure—are a versatile part of many women’s wardrobes. They may be more popular than another American staple: blue jeans.<p>US imports of women’s elastic knit …

Clothing

Sony phone adds rumble to games and films

<b>Sony's latest top-end smartphone vibrates in time with movie and TV action scenes and video games.</b><p>The Xperia XZ2's rumble tech adapts a feature originally developed for the firm's PlayStation controllers.<p>It also records "super-slow-mo" videos at a higher resolution than Samsung's Galaxy S9.<p>Sony …

Mobile

The Best Video Games To Play With Kids

If you’re into games yourself, playing video games with kids can be one of the great joys of parenthood (or aunt/unclehood, or godparenthood). It can …

The Rise of the Story Format on Social Media [Infographic]

By now we know that marketers are often storytellers, finding success in <i>connecting</i> with customers and prospects rather than directly selling to …

Google’s Reply app is woefully bland — exactly the way it should be

Last week, Google’s Area 120 division announced that it’s building a new app that would add Smart Reply features to a number of popular messaging apps, such as Facebook Messenger, Slack, and Hangouts. This week, <i>Android Police</i> surfaced an APK so you can download and try Reply on Android devices …

Scream at your Echo to heat up your jacket

It’s winter in New York, and heated jackets exist. Even heated jackets with apps exist. But until now, there hasn’t been one that claims to be “intelligent” and able to automatically adjust to a wearer’s habits. Ministry of Supply launched a Kickstarter campaign today for its “Mercury Intelligent …

Apple working on Animoji in FaceTime and tabs for iPad apps, says Bloomberg

Last month we learned that Apple is reportedly focusing on reliability and performance in iOS 12 over new features, and now we’re starting to hear about more of those features that will arrive in iOS at some point in the future. <i>Bloomberg</i> reports that Apple will bring its Animoji characters to the …

Apps

How Chatbots Feed Into Millennials' Need For Instant Gratification

When it comes to chatbots, 60% of millennials have used them, 70% of those report positive experiences, and of the millennials who have not used them, more than half say they are interested in using them.<p>Brands are taking notice of these preferences as well. Pizza Hut, for example uses a chatbot to …

Customer Service

Florence uses clever interactions to create a relatable mobile game about romance

Florence is a gentle narrative-driven game about modern romance and daily life. Its mobile-first design enables you to tap, touch, and drag your way through two characters’ conversations and interactions as they get to know each other and fall in love. It’s the debut game from Australia-based indie …

Buffalo Wild Wings was sucked into a downward spiral as millennials ditched the chain — but the new CEO has a plan for a comeback

Buffalo Wild Wings needs a savior — and it may have found one in the CEO who led an effort to transform Arby's business.<p>Buffalo Wild Wings has struggled over the past two years with slumping sales and a monthslong battle between executives and an activist investor.<p>On February 5, the parent company …

Fast Casual

Unilever threatens to pull ads from Facebook and Google

<b>Unilever has threatened to withdraw ads from platforms like Google and Facebook if they do not do enough to police extremist and illegal content.</b><p>Unilever said consumer trust in social media is now at a new low.<p>"We cannot have an environment where our consumers don't trust what they see online," …

Digital Advertising

Can a Video Game Train You To Hear Better In a Crowded Room?

Video games to the rescue<p>In their new study, Polley, Whitton and their colleagues created a video game to train players’ brains to distinguish sounds …

Advertisers Eschew Politics for Humor in Super Bowl Commercials

• Last year’s Super Bowl featured several ads that were political in nature. This year, companies focused more on humor and nostalgia.<p>• An ad for the Ram pickup that used a Martin Luther King Jr. sermon drew criticism online.<p>• Cindy Crawford, Peter Dinklage, Morgan Freeman and Jeff Bezos were among …

Advertising