lucy wamuyu

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What Happens in Vagueness Stays in Vagueness

<b>Do your employees know what's expected of them, in general? And when it comes to delivering a great customer experience?</b><p>I wish I could say that I …

What is the Value of a Customer You Don't Have?

Yes, I know it sounds like nonsense but I’m very serious. Even a customer you don’t yet have is an asset with real, quantifiable economic value …

culture fuels the brand

The definition of the word culture can range but the classic definition according to the Oxford Dictionary is “The arts and other manifestations of …

5 Things Super Successful People Do Before 8 AM

Rise and shine! Morning time just became your new best friend. Love it or hate it, utilizing the morning hours before work may be the key to a successful and healthy lifestyle. That’s right, early rising is a common trait found in many CEOs, government officials, and other influential people. …

How To Tell The Story Of Your Idea Using The 'Value Proposition Hack'

The biggest challenge that many of my clients have isn’t coming up with great ideas, it’s articulating why those ideas should matter, to the right …

Value Propositions

3 Ways to Secure Customer Satisfaction and Loyalty With Accountability

The following is a Best of 360Connext post.As Dr. Phil likes to say, “People do what works.” If it works to ignore loyalty, people will continue to …

Selling to the Frictionless Consumer

In physics, friction is the enemy of efficiency. It bleeds energy out of a machine or system, generating heat and noise. The Second Law of …

Customer Experience

Customers Remember Experiences, Not Your Brand Logo

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. The result, according to a recent Gallup survey, with 70 percent of …

The most common business blunders and how to avoid them

“Don’t worry, we all learn from our mistakes,” I found myself saying to an entrepreneur last week. He nodded and promised to put it behind him and …

How to: Make DIY Temporary Fabric Wall Decals

As my family embarks on yet another year in our rented condo, I finally threw down the gauntlet and rebelled against bare, naked walls. A girl can …

Sewing

10 Fresh Tomato Recipes to Master

Summer is a time for many things --- vacations, trips to the beach, backyard barbecues, endless amounts of ice cream. Most importantly, it is tomato time! Nothing tastes like summer quite like a freshly picked, grown-in-your-own-garden, juicy tomato. Roasted, salted, sliced, diced, raw -- you can't …

Make & Do Archives | Laura Ashley

Our guest blogger Gemma from Mill House to Home is back to share her recent renovation of her utility room with our ceramic floor tile – Launched at …

dip-dyed shoes

Winter isn't quite here, but already folks are starting to revert back to their dreary cold weather wardrobes. Ugh. How boring! We're not ready to …

DIY Suede and Gold Leaf Mousepad

I know what you’re thinking. And no, I’m never going to stop with the gold leaf DIYs. It’s the best thing in the world, so just get on board you …

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My mother and I used to marble paper on the weekends when I was younger. To this day, I still feel like I am a mad scientist when I marble, experimenting with new colors and testing new patterns.<p>Even if you don’t have experience with marbling, it’s a fun project to try with friends. It requires …

DIY Project: Super Simple Knitted Bracelets

I love to knit, but I’m gunna be real: I’m no expert. Sure, I can knit a pretty long, beautiful scarf without too much error, but that’s basically …

Make This: DIY Fabric Sandal Makeover - Paper and Stitch

Have you seen any of those summer sandals at Target recently? I usually don’t find shoes there that I like, but as I was wondering through the …

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<i>Have your eye on a fashion trend you’d like to make your own? Fashion columnist and blogger Jenni Radosevich of I Spy DIY Style has your back. Her new book encourages you to find fashion you love and make it yourself. With this DIY spirit, we’ll learn how to create wrapped hemp hoop earrings in</i> …

Three Ways Mobile Marketing Can Help Retain Customers

If your brand can't retain a customer, to replace that customer's business you'll need to spend 6-7 times more than you would have to retain it, …

The Business Case for Building Real Relationships with Customers

Relationship marketing is strategy that emphasizes customer retention, satisfaction, and lifetime customer value. Relationship marketing can be …

Marketing

Good Things for Painting

Banish messy spills and drips when using craft paint. Slide a rubber band over the open can, then gently wipe the bottom of the brush against the band each time you dip. This is perfect for small containers without handles. The brush will be less drippy, and the can's rim will stay clean, making it …

20 Things 20-Year-Olds Don't Get

I started Docstoc in my 20’s, made the cover of one of those cliché “20 Under 20” lists, and today I employ an amazing group of 20-somethings. Call me a curmudgeon, but at 34, how I came up seems so different from what this millennial generation expects. I made a lot of mistakes along the way, and …

Customers Want Convenience on Their Terms, Not Yours

Customers want convenience on their terms, not yours.<p>With busier schedules and comfort with ecommerce, customers are choosing those brands who …

Good Companies Are Storytellers. Great Companies Are Storydoers

Discussions about story and storytelling are pretty fashionable in marketing circles. I have ambivalent feelings about this. On the one hand, as a lifelong advocate for the power of story in business, I find this very encouraging. For all companies, having a story and knowing that story are crucial …

3 fundamentals of a successful social selling strategy

One of the most pervasive mantras on the social web is “don’t sell.” And it is certainly true that anybody out there shilling every day on Facebook …

In Search Of Customer Insight...

Treat Your Customer Like Your Date

Today, businesses spend a ton of resources attracting new customers without an understanding of what it takes to sustain a positive customer …