Kenny

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65% of World's Top Brands Are Active on Instagram

Almost two-thirds (65%) of the world's most valuable brands now have an active Instagram account, and nearly all active brands post at least one …

Good riddance Barclays. Boris bike sponsorship was always a bad deal for London

The Barclays bike fiasco should be a wake-up call to politicians about the limits of private enterprise at the heart of public life<p>Barclays is pulling out of its sponsorship of London's bike hire scheme. It should never have been allowed to have it in the first place. Bringing private money into …

Boston Celtics owner invests in electric car racing | Reuters

LONDON (Reuters) - Boston Celtics basketball owner Wyc Grousbeck and his business partners have invested millions of dollars in the Formula E electric car racing series that will start next year, its organisers said on Friday.<p>Grousbeck is making the investment through Causeway Media Partners, a …

Alain Prost: Formula 1 will never become an electric car series

Four-time world champion Alain Prost believes Formula 1 will never have fully-electric racing, but still thinks concepts like Formula E can work …

Everything You Need to Know About the "Formula E" Electric-Only Race Series – Feature

The upcoming electric-only race series, called Formula E and governed by the FIA, promises all the thrill and glamour of a Formula 1 race without the head-hanging shame associated with the profligate burning of fossil fuels on a racetrack.* Like any other top-tier racing series, the stated goal is …

Motorsport

How Brands Are Activating Their Sponsorships At Formula 1

Today the Formula 1 kicks off in Austin, Texas, marking the first use of the Circuit of the Americas (COTA) track. Inaugural sponsors include AT&T, Anheuser-Busch, Mobil 1, Pepsi, Frito-Lay, Topo Chico, Red Bull, Best Buy, Pirelli and Texas Lottery. We spoke with some of the sponsors as well as …

8 brands that broke the rules of viral content and won big

A lot of people have opinions about viral marketing and "what works."<p>Over the years, a set of accepted beliefs have been established that tend to …

Public Relations

Battle of the Brands – A Sporting Engagement

After the success of the first Battle of the Brands post, I thought I would revisit the subject, but this time use the heavy weight of New Zealand, …

Wayne Rooney