Kenn Louis

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10 Metrics for Testing Website Navigation

Website navigation is at the heart of good findability.<p>To measure findability, we perform a tree test or a click test on a live website.<p>In both types …

How Do You Measure Good Design?

Designing websites is a form of artwork, which for most of us is precisely why it’s so rewarding. The problem is, it’s also why the quality of a design can be exceedingly hard to quantify. Not only do opinions vary from user to user, one seemingly beautiful website might not perform as well as …

UX Design

5 Steps for Getting Started with Statistics for Research

Statistics can be daunting, especially for UX professionals who aren’t particularly excited about the idea of using numbers to improve designs.<p>But …

Should All Graphs Start at 0?

And if people think you can show anything you want with statistics, then this cynicism certainly applies to statistics graphs, too.<p>For example, a few …

Data Visualization

The Psychology Behind Information Dashboards

With data-driven decisions gradually becoming the norm in every industry, the information dashboard has an important role.<p>With its interactive and …

Web Design

Five Ways To Make Any Usability Test More Credible

Count the number of users that experience each problem. Early testing is all about finding and fixing usability problems. But make those problem …

How to Find the Sample Size for 8 Common Research Designs

What sample size do we need?<p>It’s consistently among the most common questions I get from researchers.<p>It can be a confusing process, but that’s why we …

UX Design

How to Statistically Test Preference Data

Which design do you prefer?<p>Which product would you pick?<p>Which website do you find more usable?<p>A cornerstone of customer research is asking …

How to Conduct a Card Sorting Study?

You're reading How to Conduct a Card Sorting Study?, originally posted on Designmodo. If you've enjoyed this post, be sure to follow on Twitter, …

Facebook

Building a design-driven culture

It’s not enough to just sell a product or service—companies must truly engage with their customers. Here’s how to embed experience design in your …

Using Card Sorting To Test Information Architecture

Card sorting is a popular method for improving the organization of websites and software.<p>There are several software packages that allow you to …

10 Great Sites for UI Design Patterns

You don’t want to spend your whole life redesigning the wheel do you? No, neither do we. If you are looking for a design that solves a problem that …

Interaction Design

Measuring & Modeling Customer Expectations

Was that what you were expecting?<p>How do you feel when you’re pleasantly surprised by the quality of a hotel room, the service at a restaurant, or the …

Customer Experience

The Illusion of Time

How Time Perception Shapes User Experience<p>My grandfather was a watchmaker. When I was a child, I used to sit next to his huge wooden desk, watching …

5 Examples of Quantifying Qualitative Data

There is an erroneous perception in the UX community that if your method is qualitative, then numbers somehow cannot or should not be used.<p>These …

UX Design

A Playbook for Improving Customer Journeys

It feels great to see and map the experiences that customers have; you suddenly have a handle on what’s really happening from their perspective. But …

Audience-Based Navigation: 5 Reasons to Avoid It

<b>Summary:</b> Role-based IAs increase cognitive effort and user anxiety. Clear language and mutually exclusive categories reduce the chance of harming the …

Comparing Between and Within Subjects Studies

The interfaces can include anything you want to compare: design mockups, competing websites, or a new mobile app design with an old mobile app design.<p>…

Making Better Design Decisions with Data: 5 Examples

For some, the idea of involving users in design decisions conjures up images of interfaces being designed by focus groups.<p>Steve Jobs is famous for …

UX Design

How Copywriting Can Benefit From User Research

I’ve often heard there are <b>four stages along the road to competence</b>: unconscious incompetence, conscious incompetence, conscious competence, and …

Web Design

Indicators, Validations, and Notifications: Pick the Correct Communication Option

<b>Summary:</b> Status feedback is crucial to the success of any system. Knowing when to use 3 common communication methods is key to supporting users.<p>In …

Why the Great Glitch of July 8th Should Scare You

Over at Fusion, Felix Salmon tells folk to chill out over The Great Technical Glitch of July 8, 2015 when a computer glitch grounded all mainland …

Wall Street

This door is the epitome of UX design… because it’s hard to get it right the first time.

Kelly Jepsen suggests this door is the epitome of user experience design, and he offers sound reasoning for his argument. More importantly, he …

Modals on Mobile: How to use them wisely

Somewhere along the line, modal dialogs have become a ubiquitous feature of web design. We’ve become used to modal windows popping up everywhere, …