Marketing To Latin American Consumers

Most recent stories in Marketing To Latin American Consumers

• Chile: “cuatro millones y medio son compradores habituales en Internet, los que gastan en promedio 620 dólares al año en sus compras online.” http://flip.it/i_HUD

  

  Francisco Kemeny

  Apr 20, 2016
• Sixty-two percent of Hispanic-American adults are bilingual, and as more young people come to prefer reading in English, the paper is being forced to adapt.

  

  Francisco Kemeny

  

  How Al Día, Philadelphia’s Spanish-language newspaper, is adapting to a bilingual world

  Nieman Lab - Joseph Lichterman

  Sixty-two percent of Hispanic-American adults are bilingual, and as more young people come to prefer reading in English, the paper is being forced to adapt. Philadelphia has one of the country’s most vibrant Chinatowns, and as new Chinese restaurants and Chinese-owned businesses open, many have …

• En España, digital se lleva el presupuesto publicitario.

  

  Francisco Kemeny

  

  Estudio AMES 2014: El marketing acelera y la inversión crece un 5% respecto a 2013 - MKT. Asociación de Marketing de España

  asociacionmkt.es

  Las cifran no dejan lugar a dudas, 2014 ha sido el año de la recuperación de la inversión en marketing. El Estudio AMES (Análisis del Marketing en …

• “Will remain fourth-largest region for total retail sales”

  

  Francisco Kemeny

  

  Ecommerce Statistics: Industry benchmarks & growth

  eMarketer - Alicia Phaneuf

  • We expect US ecommerce sales will cross $1 trillion for the first time in 2022. Prior to the pandemic, we did not forecast ecommerce reaching this …

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  Francisco Kemeny

  

  Comscore, in Association with IMS, Announces New Research on Digital Video Viewers in Latin America

  comscore.com

  Press Release Research found that Latin Americans spend a total of 13.2 hours per week watching digital video Buenos Aires, Argentina, November 4th, …