Marketing To Latin American Consumers

Most recent stories in Marketing To Latin American Consumers

• Chile: “cuatro millones y medio son compradores habituales en Internet, los que gastan en promedio 620 dólares al año en sus compras online.” http://flip.it/i_HUD

  

  Francisco Kemeny

  Apr 20, 2016
• Sixty-two percent of Hispanic-American adults are bilingual, and as more young people come to prefer reading in English, the paper is being forced to adapt.

  

  Francisco Kemeny

  

  How Al Día, Philadelphia’s Spanish-language newspaper, is adapting to a bilingual world

  Nieman Lab - Joseph Lichterman

  Philadelphia has one of the country’s most vibrant Chinatowns, and as new Chinese restaurants and Chinese-owned businesses open, many have turned to the city’s Latino community for new employees. The influx of Latinos — many of them recent immigrants — to the city highlights Philadelphia’s changing …

• En España, digital se lleva el presupuesto publicitario.

  

  Francisco Kemeny

  

  Estudio AMES 2014: El marketing acelera y la inversión crece un 5% respecto a 2013 - MKT. Asociación de Marketing de España

  asociacionmkt.es

  Las cifran no dejan lugar a dudas, 2014 ha sido el año de la recuperación de la inversión en marketing. El Estudio AMES (Análisis del Marketing en …

• “Will remain fourth-largest region for total retail sales” http://flip.it/Zn-jS

  

  Francisco Kemeny

  Dec 29, 2015
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  Francisco Kemeny

  

  Comscore, in Association with IMS, Announces New Research on Digital Video Viewers in Latin America

  comscore.com

  Research found that Latin Americans spend a total of 13.2 hours per week watching digital video Buenos Aires, Argentina, November 4th, 2015 – …