Kelvin GAN

24 Flips | 2 Magazines | @kelvingan | Keep up with Kelvin GAN on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kelvin GAN”

How to Grow: 21 Tactics to Acquire Customers

I hate the term growth hacker, but I love the concept. The idea that you can grow a business from 0 to thousands of customers without much of a …

Marketing

Five Marketing Pet Peeves

Marketers make mistakes. Some mistakes can cost a lot in the long run. Some marketing tactics are annoying and inefficient. Others are confusing or …

Marketing

How to Write the In-Depth Articles that Google Loves - Copyblogger

Hey marketer, are you a lover of long-form content? In-depth reporting? Then you’ll love this statistic:<p><i>Ten percent</i>.<p>That’s the percentage, according …

Startup PR Tip: To Get Press, Don't Pitch Your Product

I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartups (

Entrepreneurship

Blue2 Digital - Professional Web Design & Development Agency in Dundee

<b>We are an award-winning digital design, development and marketing agency based in Broughty Ferry. We love a challenge. We love to say yes.</b><p>Do you want …

Your Company Is Only as Good as Your Writing

Good writing: Businesses claim to practice it, support it, and value it. But more often than not, their money isn’t where their mouth is. Poor grammar and jargon-riddled writing are rampant. We’re great at inventing terms — the instruction manual for my toaster refers to the lever that pops up the …

3 Ways to Get What You Want by Giving People What They Want - Copyblogger

We all long for something.<p>Love that will last.<br>• The ability to influence people.<br>• Scenic vacations.<br>• Financial, political, or psychological …

Content Marketing

Create Precise Buyer Personas With SEO Data: A 10-Step Guide

Is your content underperforming? If so, your buyer personas may be to blame. Below I’ll show you why, and teach you how to build precise personas …

Great Sales Rep

Top 10 Signs you’ve Hired a Great Sales Rep<p>Posted at 11:21h in Sales, Sales Hiring by Kevin O'Brien<p>In conjunction with our “Top 10 Signs you’ve Hired …

How to Search for Directors and Executives Online

Are you using the internet to try and recruit staff? Or perhaps you are simply looking to research the competition? In today’s economy everyone is …

Recruitment

317 Power Words That'll Instantly Make You a Better Writer • Smart Blogger

Ever noticed how some writers have an uncanny ability to toy with your emotions?<p>Within the span of a few pages, you can go from shaking with …

Ultimate 'Cheat Sheet' on Super-Connecting

<b>Super-Connecting...What's That?</b><p>There's a lot of talk among my peers lately about the concept of becoming a "super-connector." The simple definition …

If You Want To Nail An Email Introduction To A Busy Person, Here's How

<i>By Chris Fralic, Partner at First Round Capital in New York.</i> <i>This is an updated and revised version of this post.</i><p>I’ve sent a total of more than 81,000 e-mails since 2007— and that’s not even counting my personal e-mail. Over that time, I’ve found that roughly 20% of my e-mails involve the word …

12 Common Misconceptions about Content Marketing

I don’t know everything about content marketing – no one does.<p>Sometimes we are tempted to think we do but when the truth comes home there is always a …

The Secret Recipe for Viral Content Marketing Success

Let's assume you know the basics: <b>content marketing is one of the best ways to engage</b> with audiences and potential customers online. It is useful for …

Marketing

Three sure ways to boost your small business

Life can be tough as a smaller business. Access to some of the more awe-inspiring weaponry in the marketing arsenal is just tantalisingly out of reach, and it can seem as though larger competitors are always accelerating while you have to fight just to stay in place.<p>There are some digital marketing …

Small Business

8 Reasons Why You Need to Establish Authority on Google+

Being an Authority on Google+ Directly Impacts Search Results (Case Study)<p><i>Note: This post is a summary of the results of an extensive case study on</i> …

Google Analytics

How to Build Links to Your Blog - A Case Study

I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of …

Four Email Tips for Marketing Professionals

If you think you're the only person slammed with email, you're wrong. Whether it's working with colleagues, setting up meetings, or closing a deal, …

Asia University Rankings

The <i>Times Higher Education</i> Asia University Rankings 2015 are based on the same criteria as the <i>THE</i> World University Rankings, powered by Thomson …

'Alarming' drop in students from Indian subcontinent

However, figures from the Higher Education Statistics Agency also show that the number of Chinese students studying in the UK rose by 16.9 per cent …

Education

The Advanced Guide to Content Marketing

Build a Strong Foundation<p>In this chapter, you’ll lay the groundwork for a powerful content marketing strategy that can help you build your …