Kelley Nicole

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6 Marketing Strategies for Entrepreneurs on a Budget

Having participated in building numerous startups, I’ve seen many founders spend too much on their marketing efforts out of a perceived need that …

Marketing

Ta-Nehisi Coates and Understanding Racial Disparity (Ep. 18)

Larry Wilmore chats with Pulitzer Prize-winning author Ta-Nehisi Coates about his breakout success, peoples' disconnect in understanding racial …

Ta-Nehisi Coates
Thought Leadership

5 Instagram Stories Ads Examples and What We Can Learn from Them

When the “Instagram Stories” feature was launched, a new door was opened for marketers everywhere. And, it seems the idea has caught on since more …

Marketing

3 Tips for Creating Original Social Content Your Audience Loves

Originality and creativity are important words when it comes to creating and sharing content on social media. Why is it, then, that so many companies …

Advertising Industry

The Role of PESO in Your Content Marketing Strategy

Developing a content marketing strategy that puts your brand in front of potential customers should be at the top of your list of marketing to-dos. …

Marketing
Business Strategy

5 Comfort-Crushing Tips to Reach Your Goals

When you think you've done all you can do, you're just getting started.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most people imagine the life of a multi-millionaire serial entrepreneur to be comfortable and easy going. Those people aren’t imagining Jesse Itzler's life.<p>Itzler, an …

Motivation

Introduction To Business Process Management

Business process management, the latest corporate buzzword, is extremely valuable to business. Why? It allows companies to maximize profitability and …

Management

Guy Kawasaki Offers 10 Steps to Perfecting Your Startup Pitch | Inc.com

<i>By Ian Chipman | Stanford Business Contributor</i><p>Pitching a startup to venture capitalists is like online dating, says Guy Kawasaki, who has pitched and been pitched to more times than he can count. But not like eHarmony, where soulmates are matched through a complex lattice of interests and …

Startups

How This Startup Bet Big On Instagram-And Won

Social media is a dominant force in our culture.<p>Much can be said about social media from a consumer perspective. It shifted entire industries and created new kinds of celebrities. And it changed how we get our news.<p>Yet there are great opportunities for companies to use social as a powerful revenue …

Public Relations

6 Ways to Elevate Your Brand on Social Media | Inc.com

<i>By Kelly Ehlers, president of Ideas That Evoke.</i><p>Today's digital workplace is equipped with more resources than ever to help brands understand their end consumer, and yet, in spite of research studies and SWOT analyses, brands are still losing touch with the consumer sentiment that could potentially …

Public Relations

How To Protect Your Service Business and Brand It For Success

Often times, you become the brand.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It's long been said in business circles that customer loyalty is too dependent on the fidelity you show in the quality of your product. While most of us agree that this is true, the question becomes; what …

Small Business