Kamal Elagha

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You Don’t Need Big Data — You Need the Right Data

The term “big data” is ubiquitous. With exabytes of information flowing across broadband pipes, companies compete to claim the biggest, most audacious data sets. And businesses of all varieties — old and new, industrial and digital, big and small — are getting into the game.<p>Masses of social, …

Big Data

How I chose the right programming language for Data Science

<i>Which programming language should I learn for getting started in data science?</i><p>That’s one of the most popular question for anyone who is getting …

Data scientists to CEOs: You can’t handle the truth

Too many big data initiatives fail because companies, top to bottom, aren’t committed to the truth in analytics. Let me explain.<p>In January 2015, the Economist Intelligence Unit (EIU) and Teradata (<i>full disclosure: also my employer</i>) released the results of a major study aimed at identifying how …

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How Businesses Are Leveraging Public Data To Reach Target Audiences

Badri Raghavan Contributor<p>Badri Raghavan is CTO and chief data scientist of FirstFuel.<p>It’s no secret that the growth of publicly available data, or open data, is more prevalent than ever. From government databases, such as those aggregated by Data.gov, to data made available via tools such as …

Big Data

What Are The Latest Challenges To Big Data Analytics?

We’ve now been wrestling with Enterprise Big Data for a few years. What are the latest challenges to successful Big Data implementations, and how can …

Big Data
Data Visualization

The Future of Analytics Is Prescriptive, Not Predictive

The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What …

Mashups

The Big Data Iceberg

If there’s one area of analytics that people get really passionate about, it’s visualization. But as a new generation of people discover the joys of …

Big Data

Why B2C Ad Metrics Are Ruining Your B2B Campaigns

Every week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could get more clicks by increasing your …

AdWords

Infographics Show How Long It Takes to Binge-Watch 81 Different Shows

We all love a good binge-watching session, but it’s a time consuming luxury. Neilsen has released a few infographics showing how long it takes to …

Four Mistakes To Avoid If You’re Analyzing Data

Analyzing and graphing data helps us understand our work in science, business, and everyday life. We’ve written this post with a few principles we …

Analytics

6 Steps To Analytic Success

What does it take to succeed at analytics? At Deloitte Consulting, we have identified six essential components of an analytics-driven approach that can benefit the entire organization. The steps are not necessarily sequential, but they’re all interrelated and critical to achieving success. Without …

Data Warehousing

How Emergent founder Craig Silverman is using data to hunt down online hoaxes

Advertisement<p>1 Comment<p>Credit: Brian A Jackson/Shutterstock<p>If anyone can claim to be an expert in online rumors, falsehoods and fakes, it would have …

The eight must-have elements for resilient big data apps

Advertisement<p>2 Comments<p>As big data applications move from proof-of-concept to production, resiliency becomes an urgent concern. When applications …

Future of Analytics and the Behavior of Web Shoppers

Strategic insights<br>Future of Analytics and the Behavior of Web Shoppers<p><b>36</b><br>PAGES<p>PLUS ONLY<p>FREE FOR SUBSCRIBERS<p>Written by Thomas Baekdal on July 21, …

Data, process, and people: three words that sum up analytics

Advertisement<p>5 Comments<p>As a data scientist for more than 15 years, I’ve seen firsthand the impact that analytics can have on the bottom line. I am …

Mobile App Usage Increases In 2014, As Mobile Web Surfing Declines

New data from app analytics provider Flurry released today states that native app usage on smartphones is continuing to grow at the expense of the mobile web. The company claims that users are now spending 2 hours and 42 minutes per day on mobile devices as of March 2014, up from 2 hours, 38 …

Analytics Eats the World in 2014

• Partner Content<br>• Author: George Mathew, Alteryx. George Mathew, Alteryx<p>As 2013 is quickly coming to a close, I return to Marc Andreessen’s seminal …

MemSQL Brings Facebook-Style Big Data Analysis To The Masses

Big companies are so worried about risk these days that it is a miracle any of them ever buy anything from a startup. That’s probably the reason that people used to say you can never get fired for buying from IBM. But a little San Francisco-based database startup is giving big competitors like IBM …

“Pitch Perfect” And How Analytics Are Transforming Movie Marketing

Social media firm Fizziology says Twitter can predict which films are flops, cult hits, or blockbusters–and they have the data (and marketing plans from studios) to prove it.<p>When Universal released the cult musical film <i>Pitch Perfect</i> in 2012, they did what any self-respecting studio would do: They …

Marketing

That needle in the haystack of useful big data may be smaller than we thought

Advertisement<p>6 Comments<p>Credit: Thinkstock Images<p>New research analyzing the log data churned out by applications developed on the Heroku(s crm) …

If analytics is the answer, you're asking the wrong question

What makes a business successful? Put that question to every Fortune 500 CEO in the country, and I can almost guarantee you won’t hear …

Facebook's Big Data Partner Knows Who You Are Even When You Use A Different Name On The Web

It's rolling out a new product for marketers, called "Audience Operating System," that allows advertisers to tie together your "digital persona" even if you've changed your name due to marriage, the use of a nickname, or because you sometimes use a middle name. It also figures out whether someone …

Big Data

To Go from Big Data to Big Insight, Start with a Visual

Although data visualization has produced some of the most captivating artistic displays in recent memory, some of which have found their way into exhibits at the New York Museum of Modern Art and countless art installations around the world, business leaders are asking: is data visualization …

Facebook is hiring a data scientist, but you’ll have to fight for the job

Advertisement<p>2 Comments<p>Credit: Shutterstock / Simon Bratt<p>Facebook (s fb) is looking to hire a new data scientist, but rather than sift through …