Kathryn Silva

15 Flips | 1 Magazine | 1 Following | @kdsilv11 | Advertising Guru! (Okay, fine. Starry-eyed undergraduate in Advertising, English, and Coffee Tasting)

Ad of the Day: Firestone Gets Romantic With an Adorable Tale of Young Love

You don't expect strong storytelling or cinematic filmmaking from tire companies. But that's what Leo Burnett has been delivering for Firestone in an …

Staples Has Finally Axed Its 'That Was Easy' Slogan

Traditionally associated with its brick-and-mortar office supplies stores, Staples' in-store sales have suffered in recent years as core products like notebooks, printers, and yes, staples, have gone out of fashion as modern schools and workplaces have shifted their communications online.<p>With a new …

Pandora gives up on law to reform music royalty rates

Advertisement<p>4 Comments<p>Streaming site Pandora(s p) has quietly given up its campaign to get Congress to pass the Internet Radio Fairness Act, a law …

Zappos Has Figured Out How To Make Waiting For Your Baggage At The Airport Fun

Throughout the day, lucky travelers in Houston's George Bush Intercontinental Airport will win prizes like Northface jackets and Oxo home appliances. Zappos took large sections of a baggage carousel in the American Airlines terminal and illustrated them either with a slogan or a prize. If someone's …

Flying

Zappos Hilariously Takes Down Kanye West, but CEO Insists: ‘I Admire Him’

Kanye West takes no prisoners, as displayed during his rant against Zappos CEO Tony Hsieh on novelist Bret Easton Ellis's podcast on Monday.<p>"I got …

Kmart Hunks Play ‘Jingle Bells’ With Their Junk in Christmas Ad

And you thought the NBA guys were talented for playing "Jingle Bells" via well-timed three-pointers. Check out the Kmart studs in the retailer's …

'Charbucks' Not A Trademark Violation Despite Starbucks Appeal, Court Rules

By Jonathan Stempel<p>NEW YORK (Reuters) - Starbucks Corp has failed to persuade a federal appeals court to stop a small, family-owned New Hampshire roaster from selling coffee known as "Charbucks."<p>Ruling in a case that began in 2001, the 2nd U.S. Circuit Court of Appeals said Black Bear Micro …

Major Online Retailers Say The Power Of Email Is Dying

Fewer consumers are opening promotional emails, especially since Gmail added a new setting in August that automatically archives promotional messages into a tab separate from users' inboxes, executives said.<p>"I think everyone would probably agree that email, even before the shift with Gmail, was …

The New AT&T Commercial Celebrates People Being Addicted To Their iPhones

At this point, it has become <i>almost</i> socially acceptable to stare at your phone, regardless of your location or any conversation you might be having. AT&T knows this, and they're not here to help.<p>The ad below is for AT&T Next, a relatively new payment plan in which users can trade in their phone or …

The First Instagram Ad “Worked,” But What Do Brands Do Now?

The numbers say that Michael Kors’s much derided Instagram ad–the first of its kind–was a success. But how, if at all, can brands really use Instagram effectively as a paid ad platform?<p>When it first appeared, it was just like every other photo in your feed. Or was it? A cup of tea, a smattering of …

Jessica Alba's e-commerce brand Honest Co. raises $25 million

Honest Co., Jessica Alba's eco-friendly baby products line, announced Monday that it has raised $25 million. That brings the start-up's total financing to $52 million in less than two years.<p>The Santa Monica e-commerce brand said it would use the money to accelerate its growth, including …

19 Sad Photos That Show A Dying JCPenney

JCPenney is getting desperate.<p>Once one of the top department stores in America, the company has struggled to turn a profit since failed CEO Ron Johnson's aggressive reinvention plan drove away more than a million of JCPenney's customers.<p>Even though Johnson was fired in April, his legacy continues …

Facebook ad profit a staggering 1,790% more on iPhone than Android

A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.<p>The study is by Nanigans, one of the biggest buyers of Facebook ads, and it …

Honda's Trippy Optical-Illusion Filled Car Commercial

This is a commercial for Honda's CR-V filled with a bunch of optical illusions. Because that's how you get people to trust your company -- by …

Advertising - Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

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