Kevin Royer

57 Flips | 2 Magazines | 5 Likes | 12 Following | 3 Followers | @kdroyer | Keep up with Kevin Royer on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kevin Royer”

5 Strategies for Getting Press for Your Small Business

Small business owners have a lot on their plate. Oftentimes they're doing it all -- ordering inventory, responding to customers, managing employees. Marketing their company is the last thing on their mind.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Small business owners …

7 in 10 smartphone apps share your data with third-party services

Our mobile phones can reveal a lot about ourselves: where we live and work; who our family, friends and acquaintances are; how (and even what) we …

Why Your Startup Content-Marketing Strategy Isn't Working

You could fix your company's problems simply by taking a closer look at what you're doing, and figuring out where it's lacking.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Today, almost every big business you've ever heard of has some kind of content-marketing strategy. By "almost …

Unlock the Power of Customer Data

Learn about collecting and using customer and prospect data to provide the best experience you can for your customers.<p>It’s one thing to start an ecommerce business. It’s another thing entirely to track and analyze customer behavior and make changes to optimize for better customer service and more …

3 Social Media Marketing Tactics to Help Improve Your Conversion Rates

Social media is in virtually everyone's hands at this point. And that pun was intended.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media is in virtually everyone's hands at this point: With a phone or tablet, you're connected. In fact, there are 2.3 billion active users on …

7 Essentials for Looking Your Best in Video Conference Calls

It takes remarkably little preparation to make a very big difference in the impression you make.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an etiquette expert, I’m often called upon by the media to share my advice and tips on a variety of topics ranging from email etiquette to …

Fake Apps Pose New Phishing Threat

What every business owner needs to know about attacks like the Google Docs phishing scam.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Phishing (i.e., fake, malicious email) doesn’t always get a lot of respect. At a time when the world is focused on “zero days,” cyber “weapons” and …

How Big Data Analytics Is Solving Big Advertiser Problems

Big data can help make sense of the information gathered, such as retention cost, average transaction value and even customer satisfaction.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>After several years of cautious enthusiasm, the marketing and advertising technology sector is now …

4 Ways to Make An Irresistible Offer Without Selling

Learn how to overcome fears of public speaking and over-selling-no matter the presentation.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>According to most studies, people's number one fear is public speaking. Number two is death.<p><i>Death is number two.</i> Does that sound right? "This means …

Why Payment Processors Suspend Their Legitimate-but-High Risk Merchants

Of course payment processors drop shady businesses but lots of honest businesses are deemed too much trouble to bother with.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It's difficult enough running a business online without having to worry about your payment processor. For most, …

The Top 8 Digital Trends to Watch in 2017

Does your business have the tech savvy to survive in a digital world?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The digital world is dynamic and allows businesses to push the limits and seek continual improvement. The entire industry moves at a breakneck pace, meaning you can't …

LinkedIn's Reid Hoffman: Laughable Ideas Are Sometimes the Best Ideas

In the new episode of 'Masters of Scale,' host Reid Hoffman chats with entrepreneurs Tristan Walker and Kathryn Minshew about using early rejection to build successful businesses.<p><i>Editor’s Note: In the new podcast</i> <i>Masters of Scale</i><i>,</i> <i>LinkedIn co-founder and Greylock partner Reid Hoffman</i> <i>explores his</i> …

2 Awesome Ways We Injected Personalization Into Our Business (and 1 Total Flop)

How can a company personalize experiences for customers, even as its customer base continues to grow?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I previously wrote about how I used personalized voicemails to get $26,000 in sales with a little over three hours of effort. So, how …

An Insider's Guide to LinkedIn Marketing

How to engage with every new connection.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>On this episode, Entrepreneur Network partner Mark Fidelman interviews Brynne Tillman of Peoplelinx to talk tips, tricks and trade secrets of LinkedIn marketing. How are you creating new …

3 Ways to Master Social Media Content Marketing

Learn from these great business bloggers.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I dart around the Internet, mindlessly searching. I attach to things that are familiar, almost on autopilot. And then... a shiny, new idea or object catches my attention for a brief second. As a …

How Often Should You Send Marketing Emails?

There's no magic number. Find your sweet spot.<p>Timing is of huge importance when it comes to email marketing. With click-through rates (CTR) as low as 2 percent for some industries, one of the best ways to improve results is by scheduling your emails and knowing how often to send them.<p>According to …

How to Run an Instagram Contest That Attracts More Eyeballs

10 steps to tapping into the fun of social media, try gamifying your marketing strategies by running a contest on Instagram.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Kim Walsh Phillips’s book</i> Ultimate Guide to Instagram for Business<i>. Buy it now from</i> …

5-Step Guide to Crowdsourcing Like a Pro

Make sure your audience loves your product before you even make it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Crowdsourcing is not a new concept in marketing. We entrepreneurs have been asking consumers to help us co-create products and programs for years. You could even argue …

The 7 Things Successful Content Marketers Do Differently

Do you ever question whether you're doing all you can for your content strategy? Do you get the sense that your peers are outperforming you?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs are usually a brand’s first marketer. On average, about 28 percent of an …

The Rise and Continuing Evolution of the Digitally Native Vertical Brand

Technology, social sharing and shifts in buying behavior are transforming retail.<p><b>4. Increased engagement on social media.</b><p>Finally, digitally native brands place a tremendous amount of weight on community building through one-to-one marketing. Through strong presences on today’s leading social …

4 Ways to Market Your Videos Using Facebook Groups

Get noticed and build your audience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In this video, Entrepreneur Network partner Salma Jafri ibreaks down how to use a Facebook Group to market your videos.<p>The first step is to gain the trust of your selected group. Don't come into an …

4 Ways to Improve Your Marketing Agency

How to deploy resources to effectively help clients and grow your business.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As the founder of Group8A, a boutique marketing consultancy, my two biggest challenges are:<p>Implementing and optimizing successful marketing strategies for our …

Why It's Important to Build a Personal Brand -- and How You Can Do It

Make your social brand authentic and fun and your audience will notice.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>On this episode, Entrepreneur Network partner Matt Holmes interviews Kimbal Musk, founder of The Kitchen and board member of Tesla. In the video, Musk breaks down the …

3 Ways Effective Communicators Structure Unforgettable Messages

Even the best ideas must be presented in a way the listener will understand and remember.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Effective communicators rely on structure.<p>You may be the smartest person in the room, but if you can’t communicate what you know, you’re not of much …

5 Lessons Entrepreneurs Can Learn About Preparing for Crisis Communications

Ubiquitous cell phone cameras mean every embarrassing mistake you or an employee makes is made in public.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In a time where you can pretty much bank on cell phone cameras capturing every moment, it is more important than ever for brands to …

4 Ways to Upgrade Your Workplace Culture

Good planning requires a fresh mindset, which starts in the office.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The concept of workplace culture in corporate America usually means flexible hours for employees with children and casual Fridays. Which may be perfectly acceptable.<p>For …

Vrooom! Why Website Speed Matters.

Typical consumers expect your website to load in less than two seconds, and they will leave your site if it doesn't.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you imagine your website’s visitors, what do you see? Small business owners? Local homeowners? Impatient clickers?<p>If …

The Best Days and Times to Send Your Email (Infographic)

Here are some tips to help you boost your email marketing efforts.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful.<p>If you …