Kevin Davis

1,779 Flips | 8 Magazines | 30 Likes | 12 Following | 249 Followers | @kd1914 | Sharing the things I read. I love all things design, marketing, branding, and management. #kevindavisbrand

American Express reveals new brand identity

American Express is one of the most instantly recognisable logo designs in the world. Yes, the fact that it has the company's name in big bold …

Graphic Design

Uber's CEO Sent This Tweet After a Self-Driving Vehicle Killed a Pedestrian Today. Here's Where It Went Wrong

Uber CEO Dara Khosrowshahi clearly missed an opportunity to show his humanity amid tragedy.<p>Ride-hailing company Uber has had its fair share of highly-publicized troubles over the years, including sexual harassment and discrimination scandals that resulted in co-founder Travis Kalanick being ousted …

Reinventing Community College To Reach Millions Of Workers — Online

The workforce is changing dramatically, and there's a widespread recognition that new skills — and new ways of teaching adults those skills — are needed and needed fast. In California, the state's 114 community colleges are facing the challenge of offering the credentials, classes and training that …

How to use images effectively in digital ad campaigns

When it comes to grabbing people's attention with digital advertising, both space and attention spans tend to be in short supply. Simplicity and …

Marketing

Need Help With Social Media Management? Try These 13 Expert-Recommended Tools

In the modern marketing world, it’s not a matter of whether or not your business is on social media (of course it is). The question is which social media platforms you’re on, and how you’re managing your content.<p>Many useful tech solutions have emerged to address the issue of juggling multiple …

Social Media

Pitching an Investor? This Is Exactly How Many Slides You Should Have in Your Pitch Deck

A killer investor presentation only needs to convey these key things.<p>When I sit down with new startup founders, most ask me about one thing: raising money.<p>This is smart of them, because, as I've stated previously, fundraising needs to be one of the core competencies of any young company. Yet for …

Investing

Brand Mascots Get Redesigned for Women's Day

From Dreamworks to Pringles.<p>In line with McDonald’s inverting its golden arches for International Women’s Day, progressive agency Creative Equality …

McDonald's

How These 4 Brands Are Using Their Apps to Personalize Customer Experience

In mobile Darwinism, every app fights for a consumer’s undivided attention and home screen, but the reality is they tend to stick with their go-to …

The Importance of Visual Elements in Your Brand Strategy

The Importance of Visual Elements in Your Brand Strategy written by John Jantsch read more at Duct Tape MarketingWhen you’re building your brand, …

Graphic Design

Adobe updates Photoshop with magical AI-powered selection tool

Back in November, Adobe teased a new Photoshop feature I’d been waiting for all my life: an AI-powered selection tool. In Adobe’s demos, at least, it can do an impressive job of identifying a subject with just one click. Now it’s finally available to try<p>Simply called ‘Select Subject’, it uses …

Adobe

This Is The Best Design Job Listing We’ve Ever Seen

How do you coax quality graphic designers to apply for a job listing? The City of Los Angeles has a new strategy: Create a truly heinous poster advertising for the job. Any graphic designer worth their salt will undoubtedly feel moved to apply–if only to prevent the city from using Comic Sans <i>ever</i> …

How to Build a Brand for Success

Your first step in creating a brand is finding your corporate identity.Are you laying the foundation for your business’ brand, or looking to rebrand …

Graphic Design

3 Data Skills to Future-Proof Your Social Media Marketing Career

Remember the good old days, when social media marketing was largely a creative discipline, when you could post something clever and your following …

How to Write Instagram Captions That Drive Engagement

Staying active on social media is absolutely necessary if you want your business to be successful.This statement holds true for small, local …

Social Media

Why Hawaiian Airlines' Response to Southwest Is a Huge Mistake (and One You Should Avoid)

Never use this strategy when your startup is facing a lower priced competitor<p>The CEO of Hawaiian Airlines, Mark Dunkerley, announced this past Tuesday that Hawaiian Airlines is considering a basic economy class--a no-frills ticket for a very low price--fares as a response to the looming threat of …

The man behind some of America's most recognisable logos, Ivan Chermayeff, has died

Ivan Chermayeff mightn't have been a household name, but his work certainly was.<p>Born in London, the American graphic designer died on Saturday, aged …

Graphic Design

Formula One Has A New Logo And It's Boring

Now that the 2017 season has ended, Formula One can look forward to 2018 with a new look. The old “flying one’ design was adopted in 1987, and …

'Crain's Chicago Business' Shuts Down Comments Section

Crain’s Chicago Business is another publisher to end comments, joining other media companies in abandoning that feature.<p>While ChicagoBusiness.com was …

“If I don’t see myself, I don’t buy”: Advertiser creates the “Buy or Don’t Buy” platform that lists companies that include black people in their campaigns

There are 110 million black people in Brazil, spending R$1.5 trillion per year. They receive this money and give it back to the market <b>Note from BW of</b> …

5 Tips for Running Your Company’s Social Media Program

A quick Google search reveals that there are thousands of people online who want to give you advice about how to run your social media program.<p>They …

Ken Griffin gives $125 million to U. of C., the latest in a rash of mega donations to Illinois universities

A flood of money is pouring into the state’s top schools as the University of Chicago and University of Illinois have landed some of their largest-ever single donations within a week of each other.<p>Ken Griffin, the richest man in Illinois, committed $125 million to U. of C.’s economics department, …

8 Certifications That Actually Impress Recruiters

With the rise of online learning, there's no shortage of classes you can take that offer you a certification in a particular trade, skill or software program.<p>This story originally appeared on Glassdoor<p>With the rise of online learning, there’s no shortage of classes you can take that offer you a …

Project Management

Companies are looking for diverse ad teams to avoid blunders

NEW YORK — CoverGirl executive Ukonwa Ojo was struck when the team from an ad agency entered the room to pitch ideas for revamping the cosmetic …

4 Areas of Your Content Strategy That Need More Consistency

Success in content isn't about writing an award-winning article once and then waiting until a muse shows up again.<p>Sometimes, unpredictability is exciting, like when someone pays it forward with a random act of kindness or you get a bonus check "just because." Generally, though, it's jarring at …

The Buck Stops Here: How Exceptional Leaders Replace Blame with Responsibility

Ask yourself these five invaluable questions.<p>Some years ago, my consulting company facilitated a retreat for senior-level executives from a well-known corporation experiencing some internal conflict. Throughout our discussions, we were baffled to hear them say things like, "They won't allow "us" to …

Art Direction & Graphic Design: Under Armour | Cal

I won't hide it, I am a huge fan of Under Armour. I am a fan of their brand, material quality and particularly the collaboration work they do. Let's …

Same title, different job: The rise of the chief media officer

Chief media officers are the new important people at brands.<p>In just over a year, the number of LinkedIn members with English-language profiles who …

How Clever Retargeting Persuades Customers Who Looked But Didn't Buy

People rarely purchase the first time they visit a site. Getting them to take a second look is the secret to ecommerce success.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Did you know that nearly 96 percent of your first-time visitors are not ready to purchase from your website …

eCommerce

Why Photos of the Eiffel Tower at Night are Illegal

You can almost never find videos or photos of the Eiffel Tower at night on stock sites. Why is this? Because the Eiffel Tower is copyrighted when …

Michael Jordan scores again, this time with his Jumpman logo

Michael Jordan is showing he still has the ability to score big — even though he hasn't played in nearly 15 years.<p>The Hornets owner's latest slam dunk off the court might come by way of the NBA's new uniform contract with Nike.<p>Because the Jordan Brand is a Nike subsidiary and the namesake of the …