Karan Chadda

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Nudge Yourself

It’s just over five years since the publication of Nudge, the seminal pop behavioural economics book by Richard Thaler and Cass Sunstein. Drawing …

Tax avoidance: how to change corporate behaviour

Last week, I was waiting in the queue at the butcher while an elderly lady was being served. Clearly, she was not that well-off and chose the …

'Did I Do That?' Positive Behavior Starts With Self-Monitoring

Often students struggling with emotional behavioral disabilities are overwhelmed by and over-reactive to daily events that seem mundane to others. They become easily stressed and frustrated, can feel out of control, develop self-doubt, and feel unsure about handling future situations. Empowering …

The 'Science' of Good Design: A Dangerous Idea

<i>Design, like the world as a whole, is unpredictable and messy. If you think it boils down to "research," you're mistaken.</i><p>"I know it was the right decision," he said. "I've seen the research."<p>Ah, yes. "The research." That most magical of phrases. Extinguisher of debate. Oracle. Provider of easy …

Graphic Design

How to influence other people

Dr. Robert Cialdini is <i>the</i> authority on the study of persuasion. His classic book, “ Influence ” has sold millions of copies and is widely regarded at the go-to text on the subject.<p>What makes the book so special is it’s not just a collection of academic studies on college students.<p>Bob went …

Body Language

Being Sad Sucks and It’s Not your Fault You’re Eating Crappy Food

<i>Greatist News examines and explains the trends and studies making headlines in fitness, health, and happiness. Check out all the news here.</i><p>Boy breaks …

Making Green Behavior Automatic

Photo: Intel Free Press<p>In 2008, Rutgers University instituted a new student printing policy to save on paper waste: It established double-sided …

RT @BobbyIpsosMORI: @CassSunstein we tested one of your quoted egs from Simpler on a rep've split sample in UK - interesting! http://t.co/iNWfThDpR2

The ‘nudge’ that could generate £4bn annual bequest to charities

Charities could reap an annual windfall of up to £4bn if people were automatically prompted to remember good causes in their will, research by …

Nudged out: this is mutualisation, but not as we know it

It makes for a lovely headline. The much-trumpeted "nudge unit" in government is being nudged out and will be run as a private, mutual business. As …

Follow the Plastic Bag Example, Nudge Polluters to Pay

<i>(This post was first published on EDF Voices.)</i><p><i>Nudge</i> is the best kind of book. It presents the type of head-slappingly obvious solutions to public policy problems that make you wonder why you needed a book to tell you about them in the first place. Place the veggies before the French fries in the …

Sustainability

Coke’s Polar Bears Are Back In Ridley Scott-Produced Film

Around this time last year, we began to see more of Coca-Cola’s polar bear mascots than we had in some time. The arctic brand ambassadors were appearing in interactive ads during the Super Bowl, and perhaps hinting at bigger things to come. Now, the bigger picture is coming into icy-clear …

Meet two Brooklyn designers fighting for gun reform

Last month, after 45 U.S. senators struck down gun reform legislation that 90% of Americans supported, two Brooklyn, New York, designers weren’t …

Daniel Kahneman’s Gripe with Behavioral Economics

Nobel-winning psychologist Daniel Kahneman explains his problem with people using the term ‘behavioral economics.’<p>If you’re looking to better …

Energy performance certificates won't change human behaviour

In late January, the Scottish government published a draft of its updated climate plan. This second report lays out the government's action plan for …

Google+: On a mission to build authority for sports influencers

<i>Christopher Craft is a speaker and the author of O.P.E.N. Routine: Four Components to Personal Branding Excellence.</i><p>With Google+, Google is forming productive partnerships and building relationships with content/media makers from a variety of verticals. Their biggest push is in sports and …

How to Influence People with Your Ideas

One of my young clients, let’s call her Julie, is on a mission. Julie has an idea, one that has been gestating in her mind for quite some time, but now she realizes that for her idea to have any impact at all she will have to “go public” with it. Julie believes there are countless intelligent, …

Public Relations

Articles about typeface designer we love jordan metcalf on Dwell.com - Dwell

Relocating from New York to Kyoto, Japan in 2012 not only marked a new beginning in his life, but proved to be a working catalyst...<p>Somewhere between the fanciful beasts of Where the Wild Things Are and the hand-drawn charm of Marimekko, the characters in the...<p>Las Vegas designer Logan Hendrickson …

San Francisco

Mike Merrill, The First Publicly Traded Person

A share of Mike Merrill’s life cost $12.50 at the close of his virtual market yesterday.<p>Most of us have an ad hoc sounding board for personal decisions. Some ask their parents. Others poll their friends. A few flip a coin. K. Mike Merrill, an artist and entrepreneur who lives in Portland, puts his …

Stock Markets

The Future Of Surveillance Will Turn Society Into A Massive Online Game

But who will be scoring our behavior?<p>Editor’s Note<p>This is part of our Futurist Forum series, where we’ve been exploring what the future will look like. See more forecasts here.<p>No matter what the future may contain, one thing is certain: just about everything in it, including us, will increasingly …

Animated Short Shows How Surviving Tropical Forests Are Like War Veterans

There was a time when 62% of Brazil was covered by the trees of the Atlantic Forest. Much of it has since been paved over in the name of progress. It’s a familiar story, though one not often told as vividly as it is in a new ad for Brazilian organization SOS Atlantic Forest Foundation.<p>Created by …

Facebook and mobile browsing: Pretty much the same thing

Consumers, according to researcher Flurry, spend about 30 minutes per day inside Facebook's mobile application, which is more time than they spend with any one mobile browser.<p>New research from mobile analytics firm Flurry suggests that Facebook is so powerful a force on mobile that the social …

Digital Advertising

Marketing Matters: The Importance of Influencers

AUSTIN — Klout CEO Joe Fernandez stopped by Mashable House at South by Southwest to chat about the importance of relationships between marketers and …

For Real Influence, Listen Past Your Blind Spots

More than ever before, people see through the self-serving tactics and techniques that others use to persuade them. They don’t like being pushed, played or nudged to comply, and they resist and resent agenda-driven influencers.<p>The alternative is to use real influence to inspire buy-in and …