It's beyond time for our government to rein in corporations and their ability to sell, trade, weaponize and micro-target individuals and communities, based on our personal data. The EU standard should be the floor, not the goal. Yes, our data is out there. That's no more of an excuse to bring our personal data back under our control than it is that we shouldn't control guns because everybody owns one. False presumptions. Presidential candidates should be discussing this and politicians should be taking action - yesterday!