Kat B

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Cents or Percent: The Effects of Promotion Framing on Price Expectations and Choice

<b>Devon DelVecchio, H. Shanker Krishnan, & Daniel C. Smith</b><p><b>Executive Summary</b><br>As a result of their ability to stimulate sales in the short run, …

Untitled Document

Dollars Off or Discount Percent<p>The Effects of Promotional Pricing on Longer Term Buyer Expectations<p>New Studies Shed Light on "The Shadow Effect" …

Wendy's Moonlight Meal Deal Satisfies Late-Night Cravings

When it comes to late-night quests for food, eight in 10 Millennial males said they want good food—not just any food, according to a recent survey …

QSR Insights

While the world of social media content continues to evolve, QSR brands can take comfort in knowing that are handful of deep-rooted principles hold …

Small plates make sense as dining trends shift

Restaurant Management Software: POS | Analytics | Payment

Easier, smarter and built for restaurateurs<p>Upserve’s restaurant management platform is your one-stop shop. We provide payment processing, point of …