Kayla

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7 Tech-Based Strategies for Overcoming Resistant Sales Leads | Inc.com

Resistance is a part of the sales process. It's rare for a buyer to have no hesitation and no resistance when considering the purchase of a product or a service, especially when they know they're being sold to. While the prominence of online sales has radically altered the tenets and conventions of …

Marketing

SEO 101 - Alt Summit May 2014

An SEO 101 review by Duane Forrester of Bing Webmaster Tools. We cover the best practices of technical SEO, onpage SEO and touch on broader topics which affect the success of SEO and a website such as conversion optimization and social media programs.

Metrics that Matter

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The Future Of Marketing Online [SLIDE DECK]

As part of today's event, eMarketer chairman and co-founder Geoffrey Ramsey gave us a presentation on the fragmentation among digital media channels and the impact that will have on digital advertising in the years to come.

Dismantling the Sales Machine

Sales leaders have long fixated on process discipline. They have created opportunity scorecards, qualification criteria, and activity metrics—all part of a formal sales process designed to help their team members replicate the approaches of star performers. This is the world of the sales machine, …