Christian Kaufeisen

226 Flips | 1 Magazine | 2 Followers | @kaufeisen | Keep up with Christian Kaufeisen on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Christian Kaufeisen”

iPhone 8 und 8 Plus bei Stiftung Warentest

Das iPhone X ist in aller Munde – doch das heißt nicht, dass iPhone 8 und iPhone 8 Plus komplett aus dem Rennen sind. Stiftung Warentest hat die …

Forecasting 4 trends in content marketing | Articles | Marketing

The last 20 years have been a wild ride for marketers. The next 20 could be even more turbulent.<p>Here are predictions on how four trends will …

Das sind die neuen Amazon-Geräte

Amazon will mit seinen neuen Echo-Geräten in jedes Zimmer einziehen. Einige der vernetzten Lautsprecher mit dem eingebauten Assistenten Alexa …

Amazon Echo Spot: Bezos rüstet Alexa auf

Was Amazon präsentiert hat<p>1 / 4<p>David Limp, senior vice president of Devices and Services at Amazon, präsentiert den neuen Lautsprecher Echo (links) …

Here’s how this Norwegian publisher built a successful digital subscription model for local news

Three years ago, the Norwegian publisher Amedia, which owns 62 local and regional outlets across the country, introduced a digital subscription strategy, starting with a universal login system across all its newspapers’ platforms it called aID.<p>And it’s found remarkable success: Since launching in …

Business Development

How Artificial Intelligence will impact professional writing

Professional writing isn’t easy. As a blogger, journalist or reporter, you have to meet several challenges to stay at the top of your trade. You have to stay up to date with the latest developments and at the same time write timely, compelling and unique content.<p>The same goes for scientists, …

Artificial Intelligence

Recommended Reading: Die Wochenend-Specktüre

<b>Search Engine Optimization (SEO) Starter Guide</b><br>Nach sieben Jahren hat Google seinen SEO Starter Guide aktualisiert. Mehr Platz nimmt nun die …

How Technology Can Save The News

Could this new band of news media owners shape a technology-led business model that will be profitable and protect the integrity of impartial, ideology-free journalism? Ultimately, according to Wharton experts, the ball will rest with the consumer.<p>Any new business model that those in the technology …

The Publisher of The Future Acts Like An Agency

On the Web, brands are now looking for ways to reach consumers through content and experiences, as opposed to straight-up, easily ignorable …

Advertising Industry

Newspaper to Put All Reporters Through Social Media Boot Camp

One of the country's oldest remaining big city newspapers, <i>the San Francisco Chronicle</i>, is set to announce a radical plan to arrest circulation …

A club that will have me as a member: Voice of San Diego and MinnPost are building out their membership models

With a new grant from Knight, the nonprofit organizations are working to improve their customer management systems and better integrate membership data into their websites.<p>About 300 people filled an event space in San Diego a couple weeks ago to take part in a discussion sponsored by Voice of San …

NPR Is Running Voice Recognition-Enabled Ads

What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who …

Advertising Industry

"iTunes für Journalismus": Holländisches Startup Blendle macht die Bezahlschranke sexy

Das Startup Blendle hat es geschafft, den Großteil der Tageszeitungen und Magazine der Niederlande unter ein kostenpflichtiges Online-Dach zu holen …

On Algorithmic Newspapers and Publishing

Yesterday saw the launch of The Long Good Read (TLGR) newspaper, a newspaper publishing experiment between Newspaper Club and The Guardian. Newspaper …

Marcus Schwarze von der Rheinzeitung auf der Local Web Conference 2013

Was bringt Oldenburger Einzelhändlern die PayPal QRShopping-Aktion?

Was bringt Oldenburger Einzelhändlern die PayPal QRShopping-Aktion?<p>von <b>Matthias Hell</b> am 20.Dezember 2013 in Local Heroes<p>Indem im September mehr als 30 …

House Beautiful breaks into mcommerce via digital watermarking for advertisers | Retail Dive

Hearst Corp.’s House Beautiful magazine is taking its investments in digital watermarking from the past two years up a notch with a new initiative …

7 strategies to maximize local mobile advertising | Retail Dive

Local mobile advertising is one of the most effective marketing investments for growing businesses, but just how effective?<p>According to JiWire, 75 …

Safeway, Giant Eagle employ iBeacon to simplify shopping | Retail Dive

As mobile device ownership increases, retailers are responding by diversifying their services. The iBeacon deployment is the first time the new …

Interview mit Wanja Oberhof zu Niiu - das personalisierte Nachrichten-App fürs ipad

2020 - Die Zeitungsdebatte

10.08.2015 | Ein Gastbeitrag von Veit V. Dengler<p>Eigentlich hätte die Zeitungsbranche vom digitalen Wandel nicht überrascht werden dürfen - doch viele …

„Es muss Spaß machen, die Zeitung zu lesen“ (Zitat der Woche)

Geschrieben am 23. November 2013 von Paul-Josef Raue.<p>Was brauchen unsere Zeitungen?<p>Sie brauchen Haltung, originelle Meinungen, gute Autoren, eigene, …

Lessons from journalism startup Matter: Paywalls make growing readership difficult

When journalism startup Matter launched a year ago, it was one of the most highly-funded media projects on Kickstarter, having pulled in more than …

One thing that makes current times so interesting for journalism is that everybody is still looking for a model that will work for journalism in the 21st century. Given the speed of technological change and the complexity of what is now the media landscape, it’s unlikely we’ll ever find a model that will work for […]

An unfinished list of ventures in journalism you should be watching (and why)<p>One thing that makes current times so interesting for journalism is that …