Katrina Kutt Schroy

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How to Make Yourself Do Something When You Just Don't Want To

Thinking about the consequences of failure, ignoring your feelings and engaging in detailed planning don't sound as fun as advice like "Follow your passion!" or "Stay positive!" But they have the decided advantage of actually being effective -- which, as it happens, is exactly what you'll be if you …

Will Power

The One Basic Skill Every Startup CEO Needs

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When starting a new venture, it is critical to your success that you effectively communicate your vision to build trust in people around you -- everyone from your business partners to investors and customers need to believe in you. You …

16 Fiction Book Characters' Myers-Briggs Personality Types

You may remember the Myers-Briggs Type Indicator from your high school homeroom class, or that crazy ex who said your opposite psychological preferences made you doomed to fail. If not, here's the run-down:<p>It's a personality quiz based on Carl Jung's typological theories that divides people into 16 …

Brand Strategy And Jung's Archetypes

Archetypes in product branding are nothing new. The Jungian-based psychology behind the use of archetypes began in earnest shortly after World War …

Children with autism leave 'silly' out

When a child with autism copies the actions of an adult, he or she is likely to omit anything “silly” about what they’ve just seen. In contrast, …

Study finds that a subset of children often considered to have autism may be misdiagnosed

Children with a genetic disorder called 22q11.2 deletion syndrome, who frequently are believed to also have autism, often may be misidentified …

Dreaming of animals and other warning signs of neurodegeneration

The latest issue of <i>Nature</i> contains an Outlook supplement about the health impacts of poor sleep, including a feature I wrote about the link between sleep disturbances and neurodegenerative diseases, called "Amyloid awakenings". The title refers to a process called amyloidosis, by which mutated, …

Alex Wissner-Gross: A new equation for intelligence

Rupal Patel: Synthetic voices, as unique as fingerprints

Siddharthan Chandran: Can the damaged brain repair itself?