Katie Courtney Rattray

403 Flips | 8 Magazines | 28 Likes | 17 Following | 32 Followers | @katierattray | Inspired the the movers and shakers, and all things digital marketing.

Pay celebs to text or video message you with TipTalk

It has never been worth it for celebrities to respond to their endless digital fan mail — until now. TipTalk lets them set a price for a private text, photo or video response. The idea is that in their downtime, they could forge deeper relationships with their audience while earning enough to …

iOS Apps

Which Online Marketing Strategy Has the Best ROI?

Let's take a look at some of the most popular marketing strategies around today and how they compare with each other.<p>When it comes down to it, there's one factor that matters more than any other when it comes to an online marketing campaign: your return on investment (ROI). If you can maximize your …

How to Build a Rock Star Marketing Team | Inc.com

Marketing is a core element of any successful business. The ability to effective gain clients, partners, while increasing your market share is critical for a business to grow and succeed. In order to gain press and build reputation while increasing a pipeline of leads and broadening a dedicated …

Marketing

I stop working by noon every day — and I've never been so productive

Focus has always been a challenge for me, but I've always felt there should be a better way.<p>I've tried accountability groups, productivity apps and all sorts of other gimmicks for getting more done. But on their own, nothing seemed to work.<p>Recently, I spent some time reviewing and considering …

How This Entrepreneur Fought Her Depression and Built a $300 Million Business

Annie Lawless overcame her depression by discovering her passion for fresh, raw, and organic juice. Suja, her non-GMO juices, are now sold in over 10,000 outlets.<p>Exactly five years ago, Annie Lawless was having a hard time getting out of bed. She was in law school and less than happy. Although she …

Epic slide deck from former Yahoo board member lays out the future of tech and media

He shared that the average American spends more time on tech and media then sleeping, and predicts that messaging will blow past social networking.<p>But if you are all prepped for the cord-cutting revolution, you'll have to wait a little longer — though streaming music is going to be the next big …

How Anna Wintour Teaches Us That the Best Leaders Aren't Always Nice | Inc.com

The net is abuzz once again about Anna Wintour, <i>Vogue</i> editor-in-chief and Condé Nast artistic director. As a leader, she is more often than not portrayed in the negative context of being a "bitch" to work with. But just why is having that reputation such a bad thing when it comes to leadership?<p>As …

Leadership

10 Content Marketing Checklists Proven to Skyrocket Your Monthly Traffic

While content marketing is in fact an amazing tool that you can use to get hundreds of thousands of monthly visitors to your website; not everyone …

Hyper Brings You The Best Of Internet Video, Every Day

Hyper, a curated video discovery platform, is launching today to provide you with a daily dose of the best short-form video content that the Internet has to offer.<p>Powered by $1.1 million in seed funding from Advancit Capital, Lowercase Capital, Broadway Video Ventures, Freelands Ventures and Mesa …

Jump-Start Your Content Marketing With These 4 Strategies

With all the time and effort that goes into content marketing, the big question is: How do you get it to truly work? Columnist Quinn Whissen outlines …

Content Marketing

Beyond Solo: Female Entrepreneurs Who Grow Successfully

A friend introduced me to Laura Novak, founder of Little Nest Portraits. Five years ago, she launched the portrait studio and is now starting to franchise its business model.<p>After listening to her ambitious and well-thought-out plans, I asked whether she was a member of Entrepreneurs’ Organization …

Entrepreneurship

7 Ways to Break Bad Public Speaking Habits | Inc.com

Our audiences are quick to tune us out. If we’re boring or confusing, we’re doomed. That’s why a great public speaker knows it’s imperative to grab–and hold–attention. It’s the only way to get your message out there.<p>Gaining attention is difficult. After all, listeners are skeptical. It’s even …

Public Speaking

51 free online resources for starting a business

Being an entrepreneur means sticking your neck — and wallet — on the line for a product you believe in.<p>It won't be cheap.<p>There will be plenty of costs, some you've never expected.<p>Thankfully, there are free tools to start a business available online.<p>We've compiled this list of free tools to start a …

The 5 Elements of a Strong Inbound Marketing Strategy

Are you a huge fan of cold calls? What about the marketing emails – that you never signed up for – invading your inbox? TV commercials in the middle …

Opinion: Five ways to measure your content marketing

<i>Jordan Berg is a Founding Partner at Questus, a digital advertising agency with offices in New York, San Francisco and Brea.</i><p>Content marketing is …

Are You Ready for the Future of Adaptive Content?

A startling 94% of companies claim that personalization is a key component of their success. Meanwhile, 56% of consumers would happily purchase from …

Marketing

Lessons In Curation From Four Killer Content Curators

Being a good content curator means having a sixth sense about what’s hot.<p>What’s wonderful about the internet is content with integrity wins. While you can pay for promotion, the most popular stuff–the stuff that goes viral–is awe inspiring. It’s rarely pumped out in some ad agency like a scene from …

Social Media

Why Content Marketing Matters

I recently happened across an article about Gawker’s hacking of Coca-Cola’s #MakeItHappy Twitter bot. If you didn’t catch the story in February, here’s the gist: Coca-Cola debuts an automated social campaign that creates cute ASCII art out of negative tweets to promote positivity on the social Web. …

TED Talks

Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion

<b>How Efficient is Your Content Marketing?</b> That’s the question Sharon Goldman asks in the August issue of BMA Buzz that Robert Rose and I did our best …

Marketing

9 free things rich people do that make them more successful

Sure you have.<p>A great idea, motivation, persistence, and a little luck helps, but most successful people share certain habits.<p>Here are nine habits that have helped place them on the top:<p>Ray Dalio, the founder of Bridgewater Associates, told The Huffington Post in 2013 that "Meditation, more than …

How to Power Up Your Personal Brand by Being Unique

Let me explain an amazing irony.<p>Most people want to be themselves — to express their uniqueness and true identity. We admire people that are bold enough to stand out from the crowd and live with authenticity.<p>But no matter how much we admire, aspire, and yearn for that kind of independence, we have …

Business Strategy

5 Recent Facebook Changes Every Business Owner Should Know About

<i>Author Matthew Capala is an Internet entrepreneur, SEO strategist, international speaker, trainer, and author of Amazon best-selling "SEO Like I'm 5." He is the founder of Alphametic, an organic growth accelerator, with clients including L'Oreal. Matthew has launched several popular websites,</i> …

Social Media Marketing

3 Tricks to Becoming a Better Public Speaker | Inc.com

<i>This story first appeared on The Muse, a Web destination with exciting job opportunities and expert career advice.</i><p>I recently attended the best training I’ve ever been to. At the end of day four, we—the audience—were as engaged as we were on day one.<p>It was no accident. The trainers from Green Dot, a …

Public Speaking

7 Foolproof Practices for Maximizing Your Time | Inc.com

We need to think differently about time. It's not as if we haven't been trying. Time-management courses have been around for decades, and work/life balance has become a clich. Some question whether work/life balance is even possible.<p>Others argue we shouldn't be talking about balance at all, but …

Time Management

Marketing's Next Big Thing: The Internet Of Things

Recently I wrote about how marketing executives need to be both entrepreneurial and tech-savvy. It might be enlightening to look more closely at the “tech” that marketers need to be savvy about.<p>The ubiquity of digital technology offers a level of interaction with consumers that yesterday’s …

Internet of Things

Facebook’s Playbook For Monetizing Messenger And WhatsApp

With 700 million Messenger users, investors are eager to see Facebook earn money on the platform. But Zuckerberg put the brakes on those expectations today during the Q2 earnings call, explaining that Messenger and WhatsApp will run the same monetization playbook as Facebook and the News Feed: Get …

Effective Lead Generation Through B2B Market Research and Social Automation Tools

The B2B marketplace is heating up. Amazon is even becoming a major player, with its Amazon Business service, formerly known as AmazonSupply. If you have a marketplace for prospective customers, the best way to profit is by effectively targeting your sales approach so you are talking to the right …

Marketing

How to Use Social Media to Build Your Personal Brand

Shares 9K<p>Do you want to build a personal brand?<p>Interested in ways to differentiate yourself from others?<p>Social media is a great way to develop a …

Origami launches the periodic table of marketing to make sense of big data chaos

Last quarter investors threw almost $700 million at marketers’ biggest problem: analytics. Today, Origami Logic presented its latest solution to the flood of data that marketing technology platforms generate, consume, and present.<p>The goal? Making sense of big data chaos.<p>Today Origami launched what …

Marketing

16 Things Successful People Do to Maximize Their Time

Successful people focus on the five percent of things only they can do. Most importantly, they’ve defined success for themselves.

Success