Katie McDonald

21 Added | 4 Magazines | 20 Likes | @katiemcdona3tn8 | Keep up with Katie McDonald on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Katie McDonald”

Combining SEO and PPC as a Strategy and their Pros and Cons

<i>Search Engine Optimization</i> has been in existence for a number of years, and with it came other alternatives that practitioners can use. There is no …

AdWords

How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged

If you publish online, you know that there is a crazy amount of competition on the Web. In fact, millions of blog posts published every day!<p>No matter …

Marketing

How The Brains Of Happy, Successful People Are Wired

It seems that some people may really have all the luck. According to the "general intelligence g factor" theory, if you're adept at one cognitive function (like working memory), you're likely to be adept in others (like attentional control).<p>Now, provocative new research from Oxford University …

The Brain

12 Free Ebooks to Teach You Blogging and Content Marketing

For those who are serious about blogging or just cannot seem to get their blogs to take off, sometimes all you need is some first-hand tips from the …

How to Write a Great Business Plan: Key Concepts | Inc.com

Some entrepreneurs succeed without a business plan. With great timing, solid business skills, entrepreneurial drive, and a little luck, some founders build thriving businesses without ever creating even an informal business plan.<p>But the chances are more likely that those entrepreneurs fail.<p>Will a …

Small Business

Where to Stay, Eat and Drink During the Cherry Blossom Festival in Washington, D.C.

The 2015 Cherry Blossom Festival in Washington, D.C., is currently underway. Each year, locals and visitors celebrate friendship between the United States and Japan during this four-week spring festival.<p>The history of the festival dates back to 1912, when Mayor Yukio Ozaki of Tokyo gifted 3,000 …

Cherry Blossom

A closer look at Todoist for iOS: New features offer improved task management

Version 10 of Todoist for iOS brings several key features that make task management a breeze, including a more intelligent engine to recognize dates …

Apps
Napa Valley

Travel apps better than a tour guide

Skip pricey bus or walking tours on your next trip and instead download these apps, which offer historical insight and cool bits of trivia about areas around the world. Bonus: you won't have to lug around a guidebook.<p>Walking tours are a great way to learn about an area. Unfortunately, guided tours …

Travel

How Social Media Sites Are Making You Spend More

When I ran a Facebook ad recently for a nonprofit where I volunteer, I was surprised how specific you could get in targeting potential customers. If …

The Business Of Creative Blogging

My inbox is full of people asking for business advice. Things like how to set up a home-based art business to making PDF lesson plans to increasing …

Entrepreneurship

Going Back To The Basics

It’s been 15 years since I took my very first marketing class in college.<p>15 years. Kids, that was before Facebook. Before Google (as we know it). …

Marketing

Don’t sell a brand. Tell a story

In 1999, consultants B. Joseph Pine and James Gilmore told us we had entered a new economy shaped by experiences. More recently, we keep hearing about the need for executives and the brands they oversee to become adept at storytelling.<p>Frank Rose, a journalist and senior fellow at the Columbia …

4 Tips for Marketing to Customers Who Use Multiple Social Media Networks

An excellent report by 140 Proof and IPG Media Lab related findings from a survey of 500 online and mobile users ages 18-59. Ayaz Nanji wrote a nice …

5 insanely creative ways people have used video to sell houses

In the future, selling houses might be less about realtors and more about video creators.<p>While traditional open houses and "for sale" signs aren't …

Europe Is Still a Second-Rate Power

The continent’s economy is flagging, its population is declining, and issues like immigration and high taxes are stalling meaningful progress, even …

Why the New Golden Age of Marketing Is Now

<i>PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both</i> <i>iTunes</i> <i>and</i> <i>Stitcher</i><i>.</i><p>In this week’s episode, Joe and Robert discuss an …

Hawaii's Most Epic And Illegal Hike May Be Gone Forever

Remember that strikingly stunning and famously illegal hike in Hawaii that gave you the chance to view paradise from the heavens?<p>To refresh your memory, here was what it looked like:<p>Well, thanks to a powerful storm, it's gone. Possibly forever. And we're heartbroken.<p>The Stairway to Heaven, Hawaii's …

Hiking

SoCal’s Funky Napa

Step into any tasting room in downtown <b>Santa Barbara</b>, and you’ll know instantly: This isn’t Napa.<p>While Northern California’s famous wine town has a reputation for aloofness and occasional haughtiness, Santa Barbara’s approach is distinctly SoCal.<p>At <b>Municipal Winemakers</b>, for example, Dave Potter pours …