Katic Leung

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The Future of Advertising: No Ads at All

Think about it - what was the last advert you saw that you really remember or which made you take action? The likelihood is that nothing comes …

A bunch of ad execs told us the truth about the drinking, sex, and whether the business is still like ‘Mad Men’

Justina Mintz/AMC<p>If "Mad Men" is anything to go by, working in the ad industry back in the 1960s looked like an awful lot of fun.<p>There's the …

How To Analyze Your Audience In Google Analytics

Understanding your audience is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention.<p>Today, thanks to readily …

Marketing

The Ten Commandments of Online Marketing

1. Have a strategic plan.<p>Most small business owners have a vague idea of what they should be doing online. Many understand that search engine …

Marketing

Apple TV could wake up iAd, Apple's sleeping giant of an advertising business

Apple TV could be the shot in the arm needed to finally wake up its mostly dormant advertising business iAd.<p>Apple declined to comment on this story when contacted by Business Insider.<p>Apple launched iAd, its mobile advertising sales division in 2010. At launch, Steve Jobs set out the bold ambition …

Is the Music Streaming Industry Destined to Leave Artists Unhappy?

Pharrell's "Happy" was the song of 2014, topping the charts in the U.S. and two dozen other countries, selling 6.45 million copies and winning a slew …

Advertising Industry

Yep, Mobile Ads Suck!: Coke, Kraft, Papa John's Know Why

Saying that mobile advertising blows is <i>de rigueur</i> by now. But at our OMMA@SXSW session that asked major brands how we keep the format from “sucking,” …

Scientists might have just come up with a cure for aging

A new class of drugs has been identified that slow the ageing process in mice, alleviating symptoms of frailty and extending a healthy lifespan.<p>If …

This Week’s Must-Haves: a Smart Toothbrush, a Mini Drone and More

Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting a Bluetooth-enabled toothbrush, a bracelet that doubles …

Advertising Industry

8 Quick Ways To Boost Your Social Marketing Strategy

Remember a few years ago when critics labeled social media as a fad? Well, it turns out that they were so incredibly wrong. Today, social media …

Dinosaurs and animals are too adorable as colourful tissue holders

Auburn-based Etsy store ‘Sparkle Pony’ has a cute line of tissue dispensers that lets you pull out tissue from a whale, a rabbit, an elephant, and …

Cute

Children Launch Ad Campaign Against Religious Groups Who Use Them In Ad Campaigns

Children Launch Ad Campaign Against Religious Groups Who Use Them In Ad Campaigns<p>This is serious business<p>Children across Australia have banded …

Sesame Street

Creepy vs. Brilliant: How personalized should your marketing be?

The idea of improving engagement with prospects by personalizing their experience has been at the forefront of the marketing landscape for the last …

Marketing

The (new) dirty word of advertising

For International Woman’s Day, Rebecca Nadilo, planning director at BBDO Singapore, reflects on 'femvertising' and how far the industry has come (and …

Why Facebook Is Really Excited About Slow Internet

While Facebook’s Internet.org is busy finding ways to beam high-speed satellite Internet to disconnected parts of the world, other Facebook …

Mobile Devices

Brands in 2015: how technology changes the way brands work

Technology is having a dramatic effect on how people live, not least the way they experience and judge brands. This has profound implications for …

iOS Apps

Top 5 Social Media Trends That Will Impact Your Small Business In 2015

Although we saw the social media marketing landscape constantly fluctuating in the past year, we’re yet to see some more interesting changes in 2015 …

Social Media

3 little changes that will make a big difference in your online advertising

Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are …

5 Effective Twitter Strategies You Don't Know

In 2001, when my business partner and I first founded our education company, Imagine Easy Solutions, getting the word out about our product was very different compared to today.<p>We didn’t have communities like Twitter, Facebook, Instagram, or Pinterest to spread our message. Instead, we spent days …

Social Media

5 Essential and Time-Saving Social Media Automation Tools for Marketers

Are you pressed for time but want to feed content to your social media marketing channels regularly?<p>Do you find yourself doing repetitive social …

Social Media

With the Internet of Things, brands can take marketing to the next level

What does it mean to be the chief marketing officer of an agency? Well, according to creative agency MRY's CMO David Berkowitz, it's an unusual, …

Content What? A Beginner’s Guide To Content Marketing

I recently experienced a surprise encounter that saw me educating a 50-something-year-old sporting acquaintance about what I do for a living. After …

3 things you need to remember about creating great digital content for your target audience

SEO is getting more hardcore and complex with every Google algorithm update. It’s understandable because Google always wants to provide the best user …

Marketing

13 Valuable Ebooks to Market Your Business Website

You have applied certain efforts to create your website, but there’s still a lot of work to be done. Now you need to think over the ways of bringing …

How Luxury Brands Target High Net Worth Audiences Online | LinkedIn Marketing Solutions Blog

Today’s luxury brand marketers are hard-pressed to find the right marketing technologies that will support the ways they reach and influence high net …

Facebook ads get smarter

Like it or not, Facebook advertisements just got even smarter.<p>On Tuesday, the social network announced Product Ads, a set of tools that lets …

Don’t Give Up On Facebook Advertising Before Trying These 4 Things

It’s time to Kiss and make up with Facebook ads. Image by Nick Ares via Flickr.It is often said that “common sense is not all that common.” This …

Content Marketing Toolbox for 2015

From infographics and videos to webinars and whitepapers, marketers continue to create and distribute content at a rapid clip. In fact, the majority …