Kath Dawson

580 Added | 6 Magazines | 2 Likes | 9 Following | 6,229 Followers | @kathdawson | Digital Marketing Strategy Consultant. Follow on Twitter @kathdawson

PB097: How To Lift the Quality of Your Blog Posts with Embeddable Content

<b>Tips on Taking Your Blog to the Next Level With Embeddable Content</b><p>Note: this episode can be listened to in the player above or on iTunes or …

Tactical Keyword Research in a RankBrain World

<b>Summary:</b> RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How …

Reading Roundup: What's New in Blogging Lately?

Coming to you live from amid the christmas tree, twinkle lights, and wrapping paper – I’ve got the holiday spirit full force! It’s my favourite time …

Online Marketing News: Bird’s Eye View, FTC Skepticism and Facebook for Business

<b>Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing</b> Based off of Twitter's annual Online Video Playbook, this infographic …

Marketing

How the scary potential of AI brought tech competitors together

We are racing toward a future we barely understand. Our stuff will be smart, sometimes smarter than us. Our cars will be their own backseat drivers. …

The Two Essential Elements of Irresistible Content

I once asked on social media:<p>What’s your biggest challenge when creating compelling content?<p>I didn’t treat it as a poll with various challenges. I …

7 Extremely Useful Affiliate Marketing Tools to Raise Your Revenue

One of the most popular, and frankly wisest, ways of monetising your blog or website is through affiliate marketing.Think about it…As long as you …

Marketing

3 Surprising Lessons From Building 26,000 Links

The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our …

TSE 128: How to Create Compelling Podcast Show Notes

<b>Podcast Show Notes</b>: to have them or not to have them?<p>As you can tell – since you’re reading my show notes – I use them! But why do I think having …

20 Ideas for Your Website Homepage Content [Infographic]

Planning, creating, and publishing website homepage content is no walk in the park. In fact, it presents the most difficult—and important—decisions a …

Infographics

A Playbook for Becoming a Thought Leader on Social Media [SSM006]

The path to becoming a <b>thought leader</b> on social media is one that is not always clearly defined. Thought leaders and influencers come from a wide …

11 Smart Marketing Examples That Nail Visual Content

It’s no secret that visual content is powerful. Numerous studies show that our ability to recall information increases significantly when it’s …

Marketing

6 Twitter and Social Media Contest Ideas Worth Exploring

Shares 2.5K<p>A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. How many times have you …

How to Build a Profitable Membership Website

I’m not going to lie…<p>Selling membership is hard. But, if you execute properly, a membership website will absolutely change the economics of your …

How to Enchant Millennials with Your Marketing Message - Launch & Hustle

Enchanting Millennials with Your Marketing Message<p>Millennials, the generation of individuals born between 1980 and 2000, wield tremendous buying …

Everything you need to know about Google’s ‘Possum’ algorithm update

Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts …

Local Search

Why Your Content Sucks - and How to Make it Better

You're looking at a pure marketing machine here, known as a Super Power User.<p>If a community member is rocking this shiny icon, they've been active on …

What You Need to Know About Google Maps’ Promoted Pins

Image via Shutterstock.According to the most recent numbers, about one billion people around the world have downloaded Google Maps and use it to …

AdWords

How To Monetize Your Blog By Repurposing Content

<i>This is a guest contribution from Natalie Sisson of Suitcase Entrepreneur.</i><p>Sometimes creating valuable content week after week feels a bit like you’re …

Google Is Grouping Keyword Volumes - What Does This Mean for SEO?

As of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is …

7 Powerful Ways to End Your Next Blog Post

<i>This guest post is by Ali Luke of Aliventures.</i><p>You know your title has to hook readers.<p>You know your first line needs to keep them reading.<p>The start …

How to Fix Crawl Errors in Google Search Console

A lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console. Google has unleashed …

Hololens' Inside-out Tracking Is Game Changing for AR & VR, and No One Is Talking about It

Augmented reality, while growing in buzz, has been around in some form or another for more than two decades. But immersive head-mounted AR for …

Augmented Reality

Report: Google’s main focus in the long run is augmented reality, not VR

According to a new report from The Information, behind closed doors Google is much more interested in augmented reality than it is in virtual reality. Google of course has publicly marketed its Cardboard VR product heavily, but that’s apparently not the end-goal for the company — augmented reality …

Teach-U: VR uses virtual reality to let anyone learn piano or drums

NYU Shanghai students Sean Kelly and Sam Shi want to use the potential of VR to increase access to information. Over the weekend at the TechCrunch Disrupt Hackathon in New York, the duo initially looked into assisting students studying brain surgery but they switched their target and developed …

Virtual Reality

The 10 biggest announcements from Google I/O 2016

At I/O this year, Google displayed its vision for a more ubiquitous and conversational way of interacting with technology. Its Assistant is chattier, answering natural language queries with a more human voice, and it’s found its way into several new Google products: the messenger Allo and the …

Android News

Apple is Playing the Long Game with VR - And It May Work

A lot of VR fans may be focused on the big guns, like the HTC Vive, Oculus Rift, and Playstation VR, but the real pioneer in marketing virtual and …

Microsoft brings Outlook mail and calendar to HoloLens

You can't get a Microsoft HoloLens yet unless you pony up $3,000 for the developer edition. But when a consumer version does become available -- either through Microsoft itself or through companies that choose to use the Windows Holographic platform -- you'll easily be able to access your emails …

Google's crazy smartphone project is finally becoming a reality

The search and mobile giant is teaming up with Lenovo to realize a monster smartphone— the 6.4-inch Phab2 — which is scheduled to go on sale in September.<p>Augmented reality (AR) is the sister technology of virtual reality (VR) — and is arguably much cooler.<p>VR cuts you off from the world around you: …

Augmented Reality