Mauricio Bejarano Botero

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"One belongs to New York instantly, one belongs to it as much in five minutes as in five years" (Tom Wolfe)

Why can’t the world’s greatest minds solve the mystery of consciousness?

One spring morning in Tucson, Arizona, in 1994, an unknown philosopher named David Chalmers got up to give a talk on consciousness, by which he meant the feeling of being inside your head, looking out – or, to use the kind of language that might give a neuroscientist an aneurysm, of having a soul. …


Top 10 Biggest Logo Changes


Wall Street

Responding to "A Swedish Perspective on Critical Practice"

Thanks for the review. The idea of a critical practice that explores issues through the activity of designing sounds interesting, however I would …


Making Your Strategy Work on the Frontline

Even the most brilliant strategy is worth nothing if it isn’t executed well, especially by your front line — the employees who interact daily with your customers. Unfortunately, these employees are regularly asked to execute strategies that others developed and that they may not understand, never …

The value of slack in managing operating rooms

How heavily should a firm use its resources? Resources — be they people, equipment, or facilities — are expensive so there is an obvious case to be …

Gamification and congestion

Congestion is a common problem in services. A large number of customers put demands on the system all at the same time and delays ensue. A few weeks …