Kasia Kawalec

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3 Tools to Help You Discover and Share Great Content

Shares 4K<p>Are you looking for better ways to <b>find new and interesting content to share</b>?<p>Is finding time to <b>read and share interesting content</b> a battle?<p>In …

Skyscraper Technique: How to Improve Your Content

There is a long-standing SEO technique out there called the “skyscraper technique”. Have you heard of it?<p>It consists of three steps.<p>Find top …

Marketing

How Smart Marketers Are Sabotaging Their Calls-to-Action

Go beyond copy and color -- learn how to rethink your approach to calls-to-action with these common strategic mistakes that can cause serious lead …

When A Simple Logo Isn’t The Best Choice

Straightforward logos are easy to love. But are they always better? Not when your brand is complex.<p>Betaworks is known as a hip, media-focused company out of New York, which probably made it sting when somebody on Twitter equated the company’s logo to a coffee stain. It was time to rebrand. After …

5 Characteristics of a Good Landing Page

What makes a good search marketing landing page? It’s a popular question across the digital community, especially for those who are thinking past …

Why You Should Get Excited About Emotional Branding

BusinessWeek captured the evolution of branding back in 2001:<p>"A strong brand acts as an ambassador when companies enter new markets or offer new …

3 Trigger Marketing Tips To Improve Engagement

<i>Editor’s Note: Today’s post comes courtesy of Josh Haynam, the co-founder of Interact, a platform for creating lead capture quizzes. He frequently</i> …

50 Epic Jargon Solutions for Better Writing - Jeffbullas's Blog

Lists of business jargon are a dime a dozen. To make this one worth your time, I’m going to:<p>Create a comprehensive list of words and phrases …

The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing

Image from BigStock.com<p>It’s getting crowded in here.<p>Marketers always kill the golden goose, and content marketing is next on the chopping block. The …

The ABCs of Content Marketing: A Glossary of Terms

Read this glossary of terms to make sure you're fluent in all the content marketing speak you should know.