karllebeau

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MikMak Lets Brands Sell Directly On Instagram And Snapchat

MikMak Attach looks to be a promising e-commerce game changer, allowing users to stay on their social platforms while shopping at the same time<p>Taking …

How to Remove Referral Spam in Your Google Analytics

The other day, I was checking out a friend’s website. I was poking around in his Analytics, trying to come up with some actionable insights for him …

Analytics

Metrics and KPIs Used Most to Measure Marketing Performance

Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of …

Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content

Google wants to help marketers better understand the impact of their advertising and branded content efforts with a new version of its online surveys product called Google Surveys 360.<p>The online ad giant has offered a survey product for a number of years, but the latest version is integrated with …

Branded Content

Yuri Milner, Stephen Hawking Announce Plans for Fast Interstellar Travel With Breakthrough Starshot - Literally reaching for the stars.

(via Getty Images)When you hear, “Stephen Hawking is at a live announcement about space travel,” you tend to listen up. You also tend not to be …

Space Travel

Facebook is playing a dangerous game with Apple

It's a big moment for chatbots, which tech luminaries like Microsoft CEO Satya Nadella and former Evernote CEO Phil Libin praise as the next big thing in computing. And investors are pouring cash into startups that promise to ride the wave.<p>Which makes it even weirder that Facebook's introduction of …

Apps

Facebook pushes businesses to Messenger with new tools for Pages, including Snapchat-like scannable codes

A day after people started noticing Facebook was now suggesting business to chat with while in Messenger, the social network officially announced a suite of tools and updates designed to help Facebook users better connect with the businesses using its platform. As part of these changes, businesses …

Why Everyone Must Get Ready For The 4th Industrial Revolution

First came steam and water power; then electricity and assembly lines; then computerization… So what comes next?<p>Some call it the fourth industrial revolution, or industry 4.0, but whatever you call it, it represents the combination of cyber-physical systems, the Internet of Things, and the Internet …

Manufacturing

The company behind a human-like AI bot who organizes your meetings just raised $23 million to take on Facebook and Microsoft

x.ai is the company behind Amy Ingram, a virtual PA designed to schedule meetings for busy executives by taking away the long email trail that usually goes with getting time in the calendar.<p>To use Amy Ingram, users just need to link their calendars and then CC amy@x.ai into their next email …

IAB Builds a Programmatic Fee Calculator to Help Marketers See Where Digital Dollars Go

Credit: IAB.<p>The Interactive Advertising Bureau is introducing a programmatic fee calculator amid concerns that advertisers don't know where their …

AppAction — Instagram social media management and analytics.

The best way to share your Instagram posts to Facebook and Twitter.<p>AppAction Share automatically creates beautiful, native posts which link directly …

Internet of Things is Likely to Boom in 2020

The Internet of Things (LoT) is likely to boom in 2020 when more than fifty billion devices are possibly connected to it. But will this complex …

Internet of Things

Google kicks off a public pilot for Hands Free mobile payments

Heads up, Silicon Valley residents: the days of pulling out your credit card to pay for Big Macs are numbered. Google just announced that the pilot program for its Hands Free payments scheme has gone live for certain stores in San Francisco's South Bay, so all you'll have to do is tell the cashier …

What is Starbucks Reserve®?

Our rarest, small batch coffees roasted in Seattle<p>In constant search of great coffee, we every so often find something special in the most unlikely …

12 Mobile And Web App UI Design Tricks Nobody Told You About - Until Now

<i>[Proto.io is a mobile app prototyping tool used by entrepreneurs and startups to create fully-interactive realistic prototypes that look and feel</i> …

Digital ad technologies enable personalized marketing

Digital advertising has become a complicated and even overwhelming territory. When developing the business’s digital marketing strategy, …

Digital Marketing

IBM Is Uploading the Weirdest Damn Robot Videos on YouTube

Carrie Fisher giving robot therapy is, like, the most normal out of the batch.<p>IBM's YouTube channel is not, uh, typically the most engaging. Let's just say that at certain points in the last few weeks it has uploaded PowerPoint presentations. But a weird, weird batch of videos posted today are …

Facebook launches ad platform to help brands create 'immersive' ads

Mark D’Arcy, the chief creative officer at Facebook Creative Shop, the social media giant's in-house ad agency, told a press briefing today that …

InterAct

Spare app cuts out the ATM so you withdraw cash from your nearest shop

You no longer need a sawn-off and a stocking on your head to withdraw cash straight from the register.<p>Walking into a store and demanding cash from the register usually ends badly for all concerned -- but an app called Spare replaces a stocking mask and a sawn-off when you want to withdraw cash …

Apple Pay

10 models to follow on Snapchat

Have you ever wondered what goes on in the backstage of a fashion show a few minutes before it starts, what the atmosphere is and if there’s any …

Mobile Personalisation Trends You Cannot Afford To Ignore

Mobile commerce has got a lot of attention lately with ecommerce stores coming up with their own mobile websites and applications. The attention is …

Google is removing ads from the right-hand side of search results

The company says it will "continue to make tweaks"<p>Google is switching up how it displays ads on desktop searches, removing them from the right-hand side of results and putting them only at the top and bottom of the page. The change was first reported by <i>The SEM Post</i> with Google later confirming the …

When too much focus on customer experience is a bad thing

<i>Customer experience is a central theme at</i> <i>VentureBeat’s Marketing.FWD Summit</i> <i>on February 22 in New York. Register now to hear top marketing executives from Starwood, American Express discuss their customer-first initiatives.</i><p>Has customer experience become too much of a focus? Before you call for my …

Customer Experience

The lingerie brand that refuses to airbrush models just took another step to be more relatable to women than Victoria's Secret

On Thursday the underwear brand, launches a new push in support of the National Eating Disorders Association's (NEDA) National Eating Disorders Week. It's the first time a big brand has partnered with the organization.<p>The largest lingerie player in the market, Victoria's Secret, markets itself …

Stoner Sloth anti-drug ads' true cost to taxpayers revealed in FOI documents

Campaign that Greens say turned government into a ‘laughing stock’ cost $350,000 and took 265 public servant work hours<p>The “Stoner Sloth” advertising campaign cost the New South Wales government $350,000 and took 265 public servant work hours to pull together, according to details released under …

New South Wales

How to Measure ROI From a Printed Marketing Campaign

The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media …

5 Things You Won’t Believe About Programmatic Advertising

Brands and agencies alike certainly appreciate the efficiency that programmatic brings from a pricing standpoint. They also like its scalability, the …

Revolutionary Cancer Therapy Shows Promise in Terminally Ill Patients

A groundbreaking new therapy in which white blood cells were reprogrammed to attack cancer cells is showing great promise after more than 90 percent …

Now Advertisers Can Watch You Watch TV

Last fall, as people around the world stared into their computer screens, the British Broadcasting Corporation was staring right back.<p>The company was …