Kari Pirtle

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Facebook Has Simplified Its Ad Creation and Measurement Tools

Facebook is rolling out objectives-based ad buying and reporting in an effort to simplify and expedite the process of paid marketing on its social …

Marketing

SessionM Says It Has a Better Solution for Mobile Targeting

Mobile advertising is growing rapidly, but the jury is still out on its effectiveness for brands. And targeting consumers with mobile ads is …

Advertising Industry

Cross-Device Tracking Could Be Next Privacy Target in DC

The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw …

Ed Markey

Can Bruno Mars Make Email Hip Again? Brands Are Finding Out

DMI Music, a 16-year-old shop that aims to bring brands and music together, is launching a platform that lets email marketers include popular tunes …

Advertising Industry

The Amount of Questionable Online Traffic Will Blow Your Mind

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was …

AdTech

Show-and-Tell Is the Name of the Game for Digital Place-Based Ad Group

Compared to other ad-supported media, the digital side of the out-of-home media industry has enjoyed solid revenue growth. According to Miller …

Advertising Industry